Your Ultimate Goal
The goal of landing pages is to collect qualified leads. This is different from the leads that are generated from contact forms on websites. The landing pages are tailored for specific audiences that are interested in the topic or the product you offer.
The email address is captured to keep the conversion rate at an all-time high. Later, you will have the opportunity to make offers to these subscribers.
You should use landing pages to generate leads. The more attention you give to the call-to-action, the higher your conversion rate.
Final Words
To make a landing page work effectively for you, remember to give the user the best experience possible. Landing pages are often used to collect subscribers by asking for an email address. Then there is the pop-up or subscribe form on your website. Funnels are generally used to convert visitors into sales.
These are all tools to find customers and convert them to sales.
Here are some extra tutorials to help:
12 more tools to convert traffic to customers.
How to monetize a WordPress blog.
12 ways to promote through email to your subscribers.
Have a really productive week and thanks for visiting.
Please leave a like and a comment.
Warm Regards,
Lily
All the best
Steve