5. How do I Measure Success and Performance?
Now is the time to optimize landing pages to improve conversion rates. These tests have two goals: to generate more business-to-business leads and to generate more eCommerce leads.
Invest in responsive design as Smartphones and tablets are growing rapidly. A responsively designed landing page will look amazing on all devices. All text and images will be visible to everyone. A landing page without responsive design can result in a loss of up to 15 percent of your visitors.
The loading time of your site has an effect on how conversions occur. High-speed hosting is a must, so make sure you remove all unnecessary clutter. You must ensure that the pages load in the order of importance. Additionally, the page does not reorganize when images are finished loading.
6. Clearly See the Call to Action Buttons on Your Landing Page
The sixth tip in landing page design is the bold, bright, and colorful call for action button. It should encourage people to click the button. It should be visible above the fold. They shouldn't scroll to find it. This is both for desktop and mobile traffic.
It is important to keep it visible both on mobile and on desktop. An open rate of at least 5 percent is considered a good rate.
Reply
You would create a landing page on your website and then write a blurb on social media to draw people to it. On your landing page, you will be offering a lead magnet to get people to subscribe. Its sole goal is to get them to subscribe so they can get the gift.
A landing page acts the same as a pop-up on your website, just less intrusive. The whole point of a landing page is to keep people focused on just one action.
In your posts on your website, you should always be putting links to your other posts (internal and external links).
You can use a landing page for collecting subscribers or to sell a product although most people separate the two and use a landing page for subscribers and a funnel to sell products.
Is this a little clearer?
Lily
All the best
Steve
