1 - Create and Publish User-focused Content

Not too long ago, most webmasters had their focus on creating content that was focused on search engine ranking. So they basically published content that looked good to the Google search algorithm, but not to their readers.

Webmasters still have their eyes on search engine ranking, but the rules of the game have changed. Google's frequent algorithm update has shifted the attention from technical SEO to relevant content for readers.

You see, the search engine's mission is to organize the world's information and make it globally accessible. This also entails providing search results that are relevant to users' search queries.

Guess what?

You get to top search ranking only if your content is created to address the needs of your audience. That's the reason for creating content that focuses on your audience rather than a search algorithm.

To create content that satisfies the information needs of your audience, you have to know those needs first. In your topic research, you should be able to find out the following clues:

• The most important questions that people in your industry or niche are asking
• The particular search terms (keywords) they use for finding answers to such questions
• The particular content format that your audiences prefer the most
• The social media network that they are most likely to be found. This information will reveal to you where you will need to promote your content after publishing it
• The unique value you offer your readers in exchange for reading your post or article.

These details will serve as a guide to ensure that your content addresses what they are searching for.