2 - Write the Best Content for the Topic

If you were to search on Google for a topic like "content marketing", you will receive 3,140,000,000+ search results.

That's an amazing lot if you consider that this is just one topic. So how do you write content on the same topic and yet stand out? Write the best content ever on content marketing.

That means you will be writing an in-depth article on the topic filled with research data. If you have the budget for it, you can carry out primary research and include the details in your content.

Including a well-designed infographic should also get the job done for you.

What about word length?

I'll say anything ranging from the 2,000-word count and upwards would be appropriate for the article. The goal isn't about writing a lengthy article but providing in-depth coverage of the topic.

Once you are able to do all these, you can then proceed to promote the content on different social media networks. Having the best content for a topic is the surest way of securing the top spot on search engines

3 - Craft Attention-Grabbing Headlines

It is a lofty saying that your headlines determine the rate of readership that your content enjoys.

What good is a well-researched content without readers?

Well, that's the likely result if your headlines fail to grab the attention of your target audience. Thus, ensure that your headlines are well-crafted because most people will only read your headlines.

The goal of copywriting is to take your readers to the next step in your article.

For instance, the primary goal of headlines is to get your readers to read the introductory paragraph of your content. Also, the primary goal of the introductory paragraph is to get the reader to read the next paragraph, and so on.

An attention-grabbing headline should contain unique benefits, usefulness, be urgent, and also define the target audience.