Social signals are those actions that happen after an audience viewed your content on social media platforms. These occur when the audience comments, shares or likes your content.

When it comes to social media marketing, these signals are important indices that can directly or indirectly contribute to your content’s ranking on SEOs. Search engines like Bing, Yahoo rely on these signals to boost your content’s ranking.

So, how Content performs on social media such as Facebook, Pinterest, Twitter, and Instagram affects how you will be ranked on sites such as Bing, Yahoo. However, search engines like Google do not directly apply these signals as they rank your content.

But the more your content gets shared, the more it is able to reach more people, and the higher the chances of getting more traffic to your site. With social signals, you can take your brands and business to millions of target audience faster than it will take to rank high
on search engines.