2. Run an Automated Posting Schedule

Consistent and timely content delivery is an important part of making this plan suffice. To accomplish this, automate all of your posts. One more thing you need to do is having a deadline of social media or blog posts sneak up on you without having an idea of which content to utilize. Leverage a service like HootSuite or TweetDeck to automate all of your content on Facebook, Twitter, and LinkedIn. Automate your emails and blog posts also.

On your blogs, try to post fresh, topically-relevant content 4 to 5 times per week. Your audience must be familiar to your posting schedule and how frequent you publish new posts. Broadcast your blog posts to your readers via email and have these posts promoted on social media.

3. Create Social Media Content

Once you’re done writing your post, leverage this write-up as the basis for your social media content for the speculated period.

Build engagement with your social media audience in a progressive dialogue centered on your specialty theme on Facebook, Twitter, LinkedIn, Instagram, and other social networks. That way, your entire post is written with your sales tactic in mind. Your content is always centered on driving prospects to the point of sale.

An online sales/content guide states: your write-up should be 15% QVC and 85% PBS, meaning – you shouldn’t sell more than 15% of the whole time or do self-promotion. Let’s say you’re posting an update every day (best); you shouldn’t have more than 4 self-promotion write-ups.