4. Operate an Effective Blog

To run a blog in a profitable and successful way, keep the end result in mind.

Turn your blog into an editorial in your social media networks. This is the media you directly own. You can leverage it anyhow whether you have a big audience of people or not, you’re in full control. This is where you can showcase your initiatives and express your personal opinions on any topic as this influences your specific audience. Your write-ups should be centered on your clients’ pain points and interests.

You also need to speak your brand voice. Every blog should have a specific tone. Direct your brand towards your sales funnel and showcase why you’re uniquely different from others and can help your clients at their pain points.

Don’t take the time to be there for everyone – that’s not the right way to convert leads into customers.

You may leverage an editorial calendar to schedule content ideas that will complement your marketing goals and communication tactics. Attract your audience on each post with a drive into your subsequent content topics. Keep up your blogging schedule and publish posts frequently and regularly.

Once your goal has been established, create a product-related topic. Study magazines. And you’ll find that every month, magazines come out with a specific theme.

To ensure you achieve your sales goals, be seen as a content provider or blog editor while you turn prospects into buyers.

Your next line of action is to plan four topics that are relevant to the theme you’ve designed for the month. Every week, you’ll cover each of the topics as it’s related to your monthly theme, and all will run toward the end of the 4 weeks while you introduce a call-to-action to your audience on a specific product.

The weekly posting schedule will ensure that new, topically-relevant and educative content is consistently being added to keep clients engaged and interested up to the sale point. Each blog post will definitely lead to the finale of the product you’re about to sell.

Always do research first before you begin the writing. Leverage Quora, Yahoo Answers, LinkedIn or any similar Question & Answer platform where you will find several folks asking questions that are related to your specialty.

Figure out their pain points, challenges, and frustrations to address in your next write-up. Doing some research into those questions will certainly generate some directions and concepts for the content you’re writing next. Click the links embedded in the answers to those questions and follow them to find out how niche-related marketers are going about their content strategy.