At the other angle of the link-building span we have what is called black hat, which is a manipulative approach to build links, websites, and content that you’re in full control of – meaning, they are not built by virtue, but an attempt to fool or game the engines!

But awfully fabulous content doesn’t have to fall back on link manipulation in order to earn traffic. The most prominent approaches and tactics are always focused on high-quality content blog outreach (Promotion)!

What’s link-building aimed for? Where is it headed? No one can project the future, but based on my personal experience, links are too crucial for search engines to pay little or no attention to. The engines can always deduce something from the web compilation of links which are billions in number.

Aside from building links to earn organic traffic to your site, I’d recommend you begin to leverage links as pathway to your online business, instead of just looking at links for higher organic rankings.

It’s good to optimize your blog content for the major search engines, owing to the fact that they do stand as a booming opportunity for search engine traffic. But this is also the same for your rivals.

Of course there are thousands of reputable banking platforms in the US, but search engines will only have to rank them one after the other. When one is first ranked, does that mean the rest should lose hope? Not at all!

Let's dive into the ways to earn links using the white hat approach!