The importance of the Title tag and meta descriptions are even more important than ever, but for two different reasons.

What is a title tag and why are they Important?

The Title tag of your content is the first glimpse a potential reader will see, so it should represent well!

The title tag is actually an HTML element that contains the title of a web page. They are the “clickable” headline that appears in SERPs (Search engine results pages) and are not only good for usability but are also important for social sharing and very important in SEO!

Googles maximum size limit is currently at 600 pixels which equates to about 50-60 characters in your title. This should result in your entire title appearing in the results or at least 90% of it.

Title tags should absolutely contain the keywords your content is focused on and if you can keep the correct title meaning and it makes sense putting the keywords in the front half of the title is best!

You should pay that extra attention to getting your title tags optimized the best you possibly can ! Following is a list of items that you should pay closer attention to:

• Just like your content its self you should pay attention to never over stuff keywords into the title tags of your web pages.
• Watch your Character limit. Although Google typically allows for 5-60 character limits on title tags, certain characters like a capital “W” will take up more space.
• Make sure that if your title tag does get cut off that the keywords and complete meaning are still visible. For reference see the image above.
• Make sure every page has a unique title so that search engines understand what the web page is about. Unique titles also help tremendously with click through rate, which is a huge part of why you are creating that web page to start with.
• Keep your keywords in the title and as close to the beginning as possible, as long as it is correct grammar and makes sense.
• When you are coming up with your title, ask yourself how likely you would be to pick that title out in a search result and click the link.

What we should keep in mind when submitting the meta description

Quite a few bloggers don’t pay as much attention to meta descriptions as they should simply because Google doesn’t use them to determine rankings. But they are missing a big part of the interaction with people who are searching the search results for the best options.

These meta descriptions are in fact what I and many others use to determine which option to click on based on the little snippet of information about the web page that appears just below the title and URL line.