This is one of the steps that most people don’t do. Sure, the keyword tool already tells you about the competition, if it is high, low, or whatever. What you want to do is Google for each of this five keywords andlook at the search results. Which websites are displayed on the first page? The goal is to see if this are weak competitors or if it will be hard to rank. You can use MozBar to do a fast analyzing (it’s a free tool). You want to look forlow page and domain authority sites and try to figure out if they are ranking for this keyword occasionally or they aim for this keyword. The goal is to sort the five keywords out and find the one with the weakest competition.
Interesting Links:
https://moz.com/
https://moz.com/tools/seo-toolbar (shows site stats directly in Google search)
https://moz.com/learn/seo/domain-authority (learn more about domain authority)
https://moz.com/learn/seo/page-authority (learn more about page authority)
https://majestic.com/ (compare other site stats like Citation and Trust flow)
Make sure to check out my other training too!
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page authority = how well a specific page will rank
Here the official definitions:
https://moz.com/learn/seo/domain-authority
https://moz.com/learn/seo/page-authority
What does this mean? "The best way to influence this metric is to improve your overall SEO. In particular, you should focus on your link profile—which influences MozRank and MozTrust—by getting more links from other well-linked-to pages."
