• Use visuals. The reason is the same. To keep people reading. Use images, charts, videos, graphics etc.

  • Talk to your readers. Instead of using "we" try using "you" and "i". Write your post in a conversational style and not like you are lecturing others. The idea is to make people feel comfortable reading your post.


Join the Discussion
Write something…
Recent messages
Becky15 Premium
Thank you for the training, very helpful.
Reply
Jadatherapy Premium
Thank you very helpful

Jennifer
Reply
SadieChan Premium
Thanks for your training. Great Help in content writing.
Reply
DKMade Premium
I really like the idea of the subheadings you had. I never thought of them that way. O was always thinking about secondary keywords but since they have no place in ranking in these subheadings, I really like your ideas.
I also really liked the conclusion idea which I have never done but I do have a question about this one. Would you not just be summarizing what you had just written? Could you give an idea of what you mean exactly here?
Thanks for sharing a great different and very useful post. Sometimes the less popular topics have the greatest impact. Cheers!

-Jair.
Reply
Nikosth Premium
Hello Jair,
First of all, i would like to thank you for your comment.

Now about the conclusion. What i do is mentioning the key point of my post and why it will be helpful to go through the entire article (in an indirect way).
The reason i do that is because a lot of people will first scroll all the way down and read the conclusion of the post instead of the introduction. They want to find out what the gist of the post is and depending on that if its worth reading the whole thing,
I read that in a study somewhere online. That people behave like that.
So, my conclusion is sort of a CTA that tells people why they should read the whole article and at the same guides them to the real CTA.
Not that i have mastered the technique though. But i am trying.
Reply
DKMade Premium
Awesome answer, THANKS!!
Reply
DBlanchard Premium Plus
Very nice and well written. I like the part where you say if you have said all you need to say at 900 words, stop and don't try to reach 1500, you'll just end up repeating yourself. I had just that thought the other day. Anyway thanks for the good summary. Will definitely tag it and get back to it. Thanks again!
Reply
Nikosth Premium
Thank you Denis for your comment. I really appreciate it.
I am glad you liked it.
Reply
Top