Why Aren’t There More Affiliate Income Opportunities for Live Event Tickets and Sponsorships?
Why Aren’t There More Affiliate Income Opportunities for Live Event Tickets and Sponsorships?
In an era where nearly everything is available for affiliate marketing—fitness gear, online courses, subscription boxes—it’s puzzling why live in-person events haven’t fully embraced this model. Concerts, conventions, expos, and business networking events are prime candidates for affiliate programs, yet the opportunities remain surprisingly scarce.
Affiliate marketing has proven to be a powerful tool for driving sales, so why hasn’t the live events industry capitalized on it? Imagine event organizers incentivizing influencers, bloggers, and local enthusiasts to promote their tickets and sponsorships in exchange for a commission. It could result in broader reach, increased attendance, and higher sponsorship visibility.
Perhaps the issue lies in logistical challenges, such as tracking sales or attributing sponsorship leads to affiliates. However, with modern affiliate tracking software and event platforms, these hurdles seem solvable.
Could it be a missed opportunity for event planners and marketers? Or is the industry simply resistant to change?
Let’s start the conversation. What do you think? Should the live events industry embrace affiliate marketing more widely? Share your thoughts below!
Recent Comments
7
It seems like it would be a win for the industry, Brad, to have people talk about live events online, thereby reaching a greater market for selling them out.
Maybe they don't understand the possibilities yet? Maybe they don't want the affiliate commission hassles?
I’m in agreement with you.
I think most people don’t understand how simple the Affiliate Model can be so they ignore the option without researching the possibilities.
The only live event program I have seen work well is TicketMaster. I have a friend that does well with it. But I agree, this is a field that could do more with affiliate programs.
Michael
I have a special advantage.
Because the events I’m doing are my creations and the Affiliate Program is built by me too. 😊
We may have the same friend. He is a rather curious guy who knows nothing and always asks me to get him answers. Small world!
Michael
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It's a great concept, Magicbrad, especially for events that typically don't sell out. There are enough of us out there to cover even the most obscure events.