Are You Building on Sand?

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1.2K followers
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Got to have traffic.

Not only do we got to have traffic, we got to have a landing page for products. A website. (Or do we?)

Do you actually on your website?

The website, is 100% digital content, and could possibly vanish at a moments notice.

Do you actually own your own domain name?

Kinda, but not really. Go Daddy (or any domain provider) good let it expire, and hold it hostage for a higher price. (this happened to me. It was “locked”, but that did not matter)

The one thing you do have is your “personal“ brand.

Do you recall when the Minnesota music legend, Prince decided to become a symbol. He built his personal brand, and no one could take that from him.

Google can steal your traffic.

GoDaddy can steal your domain name.

But nobody can steal YOU!

Brand Yourself

#MagicBrad

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Recent Comments

13

It is true that our brand is our image. While our domain name remains a choice that we had to make to have a place of ours on the internet. So let's hope that our host will remain honest and not prevent us in advance.

Ingrid

Yes... I’m “hoping” for sure!

Great post Brad.
Joe

Much of what we do is on rented and leased resources. Building that position that speaks for us on our absence can lead to the best possible ROI.

One that continues to grow in value and create future outcomes

Great point, Brad. 👍🏼

Really good point Brad. I will keep it in mind going forward.

Lily 😊🎶

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