Not everything that Glitters is Gold

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13.8K followers

Not everything you see being taught online is correct. Today I saw a random video on Tiktok

At the end of the tutorial, the final line was
"This is why I'm beating you at content."

This is a rehash of what was shared about content creation.

Find a trending video on YouTube.

Use Otter.ai to transcribe that video and get the word for word text version of it.

Feed the transcript into Jasper.ai, which generates content using artificial intelligence

Take this new "script" and make a new video.

Upload the video to Youtube
Publish the brand new video on your blog

'k, I totally get why this strategy sounds appealing.

You can generate new content ideas without generating new content ideas.
You can be a sheep and not a leader
It is easier to find trending stuff and steal it.
You can use that strategy to repurpose content on a variety of platforms.

So Catherine, what have you got against this?

You start the process of blurring the pixels. You probably have all seen old photos that are sepia colored; they are not sharp. Well, you have just taken a selfie of a selfie. It's blurred around the edges. It is a copy; you will never stand out as a mover and shaker or an originator if you create content in this way.

Your readers aren't stupid they will spot an insipid copy a mile away. They watch Tik Tok and Insta and may have seen what you are copying in its original form.

Your reader needs you to step up to the plate and be original. It would be best if you had your own unique slant. For example, I read a newsletter from a copywriter names Arun. He is just Arun, and he is funny and irreverent and sometimes irreverent. He uses a technique called pattern interrupt audaciously.

He says things that you don't expect when you least expect it. However, he uses it to reinforce his personality and character. When other people copy him, they just look cheap. Artificial intelligence cant reinvent Arun.

Here's what you can do:

Find a trending piece of content and discuss it using your unique slant. Say what it is about it that you agree with and why. This starts to build your story. Then more crucially, state why IN YOUR EXPERIENCE, it is wrong. That way, your readers will get a glimpse of you and what makes you tick. They won't see another reason why people fail online.

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Recent Comments

16

Thank you for that piece of good advice. Have a pleasant day.

Very well said, Catherine.
Thank you for the advice.
Have a great day.

Thanks Muslimah

Some excellent advice here, Catherine!

I hope you are having an excellent day!

Jeff

Thanks Jeff

You're very welcome, Catherine!

Jeff

Thanks for sharing Catherine! :-)

Mel

Thank Mel

Ambassador for the ninth time? Well done, Mel!

Jeff

A good way to help others see why we remain original. It is hard when you see so many "golden opportunities" touted.
Thanks for the share,
Sami

It is especially hard if you are new. It seems such an easy option

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