How Not to Get your PPC Banned

byTheCatherine

14K followers

Updated 3 weeks ago

Many of you have used paid ads and have got your accounts banned. One of the reasons for this is you trigger what they call spam words.

They, as in the Facebook and Google have lawyers and they are looking at how they can be sued.

How are You Getting Banned?

Most people get banned because they know the basics of copywriting. They use SEO principals in ads.

An example would be

Do You have Diabetes?

Are you suffering from diabetes?

Have you got Diabetes?

Has anyone in your family got diabetes?

THE BIG RED FLAG

The big red flag here is using the word "you"or "yours"

instead of asking are you a diabetic, you can rephrase your ad to

"people with diabetes .......................................................................................

Why It's Problematic:

• Implied Medical Diagnosis:

• Facebook has strict rules against claims related to health conditions, especially those suggesting the ability to diagnose a user.
• Targeting Sensitive Health Data: Even if you avoid diagnostic language, the phrase still implies you're targeting people based on their potential diabetic status, which can be seen as using sensitive health information.

Strategies for Compliant Ads

Focus on these approaches instead of direct diagnosis questions:

1. Raise Awareness:

• "Diabetes Awareness Month: Know the Signs"
• "Could frequent thirst and fatigue be more than just stress?"

1. Risk Factors:

• "Family history of diabetes? Don't ignore your risk"
• "Over 45? Time to learn about your diabetes risk"

1. Actionable Information:

• "Take control: Get a simple diabetes test"
• "Free diabetes risk quiz: Get your results in minutes"

Important Tips:

• Landing Page Matters: Ensure the ad links to a page with credible information, resources, or risk assessment tools, NOT diagnostic services.
• Avoid Promises: Don't guarantee that your product or service will diagnose, treat, or cure diabetes.
• Understand the Rules: Familiarize yourself with Facebook's ad policies regarding health information, which change.

All PPC ADS are first given the once over by a computer, and then later by a human. This is one of the reasons you have had an ad run for five days without getting banned and then you do get banned. Just remove the word you or yours and rephrase.

Another example

"Are you depressed?"

"Are you suicidal?"

Both of these contain you words you and will be banned

Compliant ad examples

• Headline: Is constant sadness more than just a bad mood?
• Ad Copy: Fatigue, loss of interest, trouble concentrating...could it be depression? Learn more.
• [Link to a depression symptom checklist or educational article]

As with anything else the answer is in changing your approach.

The important thing about these changes is the fact that the potential customer still sees the value for them