Stop Hitting Paste: AI Content Isn’t Your Ghostwriter

byTheAmazingMG

1.5K followers

1 day ago

AI can help you write faster. Your voice still has to lead.

Time for me to be brutally honest again. Buckle in, buckaroos!

Most of the “AI content” people are posting right now isn't content. It is a nasty word soup in paragraph form.

AI itself is not the problem. Lazy humans are.

I like AI. I use AI. It is fast, it does not need to take a break, and it never argues with me about deadlines. But it should be a power tool, not a ghostwriter with your name on it.

Here is what I keep seeing:

• Someone fires up an AI tool.
• They type a single lazy prompt.
• They get 1,500 words of smooth, generic crap.
• They click copy.
• They click paste.
• They post it.
• Then they walk around like they “wrote an article.”

Then, when you ask them one very basic follow-up question, they look like you just slapped their sister. They cannot explain a single point from their post. They do not know the examples. They do not remember the structure. They only remember that the tool told them that it “sounded human.” Even worse, a week later, they ask in chat how to do something they posted about a week earlier, and I am forced to message them and tell them to review the post they wrote.

That is the bar now. Not “Is this true?” or “Is this helpful?”
Just “Does this vaguely sound like something a LinkedIn guru would say?”

Here is the harsh part:
If you post content you do not understand, that is not content marketing. That is brand self-harm. I feel like there should be a hotline to report it, given the amount of AI babble that litters the feed daily.

News flash, whether you realize it or not, we do this daily and can sniff out copy-and-pasted junk quickly, and so can your readers on your personal sites. They may not know it is AI-generated, but we do. All your readers know that what you post is just lifeless, empty words.

No story. No tension. No actual opinion.
Just endless “in today’s world, it is important to…” followed by nothing but a waste of time.

Take a moment and "Resonate" on this.

AI is excellent at shape. It knows what an article should look like.
The intro. The headings. The bullet points and a neat little conclusion.
But it has no stake in the game. No fear of being wrong. No history.
That part is on you, and what is missing, and what I am attempting to point out here.

Human input is not some cute “nice to have” step at the end.
It is the only part that makes the thing worth reading. It is that "Help" or "Value" thing we often mention, or you hear about in training.

You have to:

• Decide what you actually believe.
• Add your real examples and scars.
• Cut the fake-sounding lines.
• Challenge the safe takes and pick a side.
• Fix the places where the tool lied or guessed.

If you skip all that, you are not using AI. AI is using you.
It is farming your name and face for distribution. AI is supposed to be the tool and not you. Then again, if you enjoy being a tool, please continue doing the same thing.

Here is the real risk.
When everyone auto-publishes AI sludge, the platforms adapt. Reach goes down. Trust goes down.

Readers stop giving new writers a chance because nine out of ten posts feel like they were written by the same soft-spoken robot with a corporate podcast. A week or so later, you ask why my article is not being indexed or why I am not getting traffic. Hmmm, I wonder.

The upside is huge for people who still care.
If you use AI to draft, then bring your own stories, voice, and an actual brain, you will stand out fast. Your content will become the brightest star in the sky because you are adding value when others are not.

So use the tools. Write the prompts. Get the first draft.
But if you hit publish on something you didn't even take the time to read, do not be shocked when no one reads you either.

AI can write words.
Only you can take responsibility for them.

In short, don't be a tool!