A Brief Synopsis on Writing Styles

Okay, so I wrote a longer article here, but I wanted to touch on some of subjects because I thought the community could benefit. The diversification of content in the age of information means that you have to be even more aware of your writing style, and how that writing style appeals to your clients.

Less is more

The average reader will only read 200- 250 words out of a given 1000. That means, that they are only reading 20 - 25% of your article at any given time! Does this mean you should be writing less? No. This means you should be selective about your style of writing and how you break up information in that writing.

The most popular types of articles online are to read are list articles, because they satisfy that 250 word limit per bit of data, while still satisfying the engagement requirements necessary to rank well. Most lists are specifically tailored to cherry-pick through, having absolutely no sequential value (barring graduated lists, like "worst to best"), and making each essentially self-contained. These traits also tend to carry on to list-style videos on YouTube. WatchMojo.com is a great example of cross-platform viewership and engagement being highly effective in list style publications.

So, as you write your next blog, remember to use lots of headline style fonts, break up information in easy to read sections, use simple sentences, and for the love of stuffed crust pizza, WATCH YOUR WORD COUNT.

Just Some Food For Thought,

Arviell Simmons