3 Tips On Finding The Right Niche Market

bySZev

3K followers

8 years ago

Choosing a niche can be paralyzing to the point where it stops you from taking action.

"What if my niche is the wrong one?"

"What if my niche is too competitive?"

If this describes you, then these few tips may help…

1. Identify Your Community

Imagine yourself in a room full of like-minded people where everyone talks about a common interest or passion (think MeetUp.com). What topic would that be for you? What kind of people do you envision in the room with you?

The Comment section of your blog essentially operates the same way!

Part of having a successful blog means interacting with your readers regularly. Who do you wish to spend your valuable time with and getting to know? Aim to connect with people with whom you have camaraderie.

2. Test the Waters by Writing FIRST

One of the mistakes I made with some of my past websites was that I immediately set up a website after picking a niche only to discover a week or two later that no matter how hard I tried, I couldn't write anything for it. The topic just didn't interest me. I couldn't even bring myself to do research for a blog post. And so many of these websites were promptly abandoned.

Before jumping head-on into a niche, I strongly advise writing 2 or 3 blog posts just to see how you like it. Do you enjoy the process? Can you see yourself writing about this niche again and again…and again? If so, then you can feel safe building a site which you know you'll stick with for the long run. If not, well at least you didn't waste time and money setting up a website destined for the graveyard.

3. Know the Goal of Your Site

Kyle and Carson teach that any niche can make money. While that's likely true, some niches are much harder to make a full-time living from than others (e.g., website selling trinkets, etc.) If your goal is to replace your job with a single website, you'd be much better off picking a niche that features high-ticket items (e.g., stand-up paddle boards, etc.)

By all means, if you love the idea of promoting something like trinkets, you should! Just know that you're likely going to need to set up additional websites to reach your financial goals. But of course that's also going to require a lot more time on your part!

I hope this helps narrow the field of niches for you!