The Ripple Effect

Yesterday I attended training in London. I live somewhere outside of London and therefore had to catch a train in the morning. I had my trip all planned out from the previous day, having booked my ticket in advance and checked the train times. I was quite disappointed to find my train had been canceled due to crew shortage. I had to patiently wait for the next train. Needless to say, I was late for my training
While on the train, my mind started to wander. I thought about the ripple effect of this one act, by one or two crucial members of the train crew. I am not being insensitive to their reasons for not being able to come to work on that day but they obviously had good cause. It may have been a family emergency, sickness etc. My point is, the ripple effect caused by this one act does not just end with the immediate work place. The effects are quite far -reaching. I was late for my training. Somebody else may have been late for an interview, or missed a life changing opportunity. The list is endless. This one act made me realise the impact of one’s actions or inactions, how they can impact hundreds of people differently. The power of the ripple effect cannot be under estimated.

If one were to turn that same power of the ripple effect to their advantage! Imagine the impact we could have as business people if we utilised that same ripple effect to positively impact our target audience. Which ever way you look at it, through the power of our content writing, we are impacting a lot of people. Even through our inactions we are also impacting people in a way. Who are we short -changing by not committing to write that content consistently?

Imagine the thousands of people whose lives you are touching everyday with your writing. Imagine how many more lives they also go on to impact as a result of you having taken that first step to start your business of helping people solve everyday problems.

Let's go on and make that difference.