Why a Simple BUYER PERSONA Exercise Changed Everything for Me
Have you ever started with a clear idea in mind, only to discover that reality was way more complex than you imagined?
That’s exactly what happened to me while working on my brand, Suomii Fine Art (a name that might soon evolve into something completely different).
As part of Lesson 3 in Creative Writing for Entrepreneurs, I invited the students (myself included) to write a detailed profile of our supposed buyer persona. The idea was simple: define who you want to serve, capture their world, and bring this person to life on paper.
I expected to end the exercise with just one persona.
But the more I wrote, the more I realized that my brand wasn’t speaking to just one type of person at all. In fact, by the time I finished, I had uncovered four different buyer personas.
My Shift in Perspective: See new opportunities growing!
At first, this discovery felt overwhelming. How could I have missed it? Had I been too simplistic in my first approach?
But then something clicked. Instead of seeing this as a problem, I began to recognize it as an opportunity. These four personas revealed to me aspects of my brand I hadn’t fully acknowledged. Each one of them highlighted a different way my work could create value.
And suddenly, instead of questioning my direction, I started to see new possibilities: new ways of communicating, new products I could develop, and even a new vision for the identity of my brand.
Why Buyer Personas Matter So Much
Many entrepreneurs rush through the “buyer persona exercise” because it feels theoretical. But in reality, it can be one of the most powerful tools to uncover blind spots in your strategy.
Your buyer persona is a mirror that reflects back the true potential of your brand.
By understanding the people you serve on a deeper level, you may discover:
- Opportunities to diversify your offers
- New angles for your storytelling
- The emotional drivers behind purchasing decisions
- Unseen connections between your products and your clients’ lives
This is exactly what happened to me. What began as a simple exercise turned into a profound rethinking of my brand’s direction.
What I have learnt from this simple exercise
The biggest lesson I’ve taken from this process is: don’t underestimate the power of clarity around your buyer persona(s).
We are not only “targeting customers.” We are allowing our business to expand, evolve, and align with the real humans who are waiting for what you have to offer.
And you?
I’d love to hear from you:
Have you ever experienced a moment where you thought you were serving one type of person, but later discovered there were multiple different profiles? How did that change the way you looked at your business?
And please share with us your buyer persona in the lesson 3 of "Creative Writing for Entrepreneurs"
I am curious to know who you want to serve!
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Recent Comments
16
That's very interesting, Romy. As I am thinking about mine, I find I also have more than one.
Isabella
Yeah, I say give life to 3-4 maximum! More than those are not manageble!
Consider that for each of them, you can craft a very specific message (surely GPT can help you in this) so yeah 3-4 are perfect!!
Hi Suomi
Although there's nothing new in this, the fact is that it's a discovery (or learning) that we all experience only by taking enough action, in a focused and detailed way. So to each if us, when we discover it, it's new and can be surprising. That's a great share. Thank you.
Other areas include discovering the value of understanding writing for a readers intent, which is directly related to discovering our readers personas.
;-)
Richard
Ciao Richard! You said it perfectly!!! The Buyer Persona notion is not anything new!
What is making a HUGE difference is the fact that we are shaping our brands working in GROUP.
It's like absorbing the creative vibes of each person in the class, amplifying our OWN work!!!
Honestly, when I conceived this experiment, I would have never imagined how deep and transformative the impact would be on ME and on my business!
So greatful!!!
Thanks for the suggestion!!! The class 4 will be on the reader's intent for sure!!!
Well...
Being not MMO makes it even harder
In a world of consumption, speed and weed...
And just writing
And wondering
Who reads
And why
✨ fleeky
If you are still wondering who is reading you and - most of all - WHY then it is the right time to do this "work" with us!!! Imagine how much energy you are fragmenting without knowing who are your readers!
And now visualize that you have perfectly pictured your buyer personas!!
How could this change your way of writing and sharing your contents!!!
Ah, I expect this is what you chat about in the live chat, the hard work, which might change things for the better. Thanks for sharing your progress and processes so that others can read them and try them, their way.
For me, I still feel like I'm trying to serve everyone, which doesn't always work. I need to think deeper and try a similar trial and error, or something entirely different to find my ideal client. I'm waiting for the Bootcamp since my main business is to promote the WA, but how and to who?
John
John, jump in the lesson 2 and 3 of our creative writing lessons! Believe me, they will give you a PERFECT CLARITY about how to serve properly with your brand! We are doing this job TOGETHER as a group, not for wasting time, exactly the opposite!
To reinforce our brand having feedback from the others too!
Thanks again. I never thought it's a waste of time to join, though I'm not ready, at least for now. I've a list of things to work on first, priority here.
John
Of course John!! Especially if you have customers to handle, the priority is there for sure! But when you will work on your OWN business, before producing any new content, take 1 hour to do this exercise! Everything will click for you and your content will be super tailored for a ultra specific target!!
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You are growing up, little Romy. I am so proud of you. :) (chuckle)
Seriously, and from a different direction. What you described and the question you asked us hit my stories on the head. I started out writing Science Fiction and Fantasy. But I have a Western storyline outlined, A Political/ Military mish-mash of a story in the works, one idea is sure to make a lot of people mad at me. Another story teams 21-year-old Cyrano De Bergerac with the Three Musketeers in their 30s and 40s.
My stories are taking me to places and times I had never considered.
I just hope I can get them written, and someone joins me for the trip.
JD
Jay, we all are growing so fast, could you imagine that when we started? :)
I tell you my perspective as an artist: choose from the heart!
No, I am not telling you to write a "romantic" story or to approach your stories from a romantic/idealistic point of view!
I am telling you > GIVE PRIORITY TO THE STORY that can SERVE your readers to CONNECT with their inner self.
Which of these stories could SERVE the most your readers?
Which of these stories could HELP your readers to TRANSFORM their fears into power?
Think about that and do the work! :)
😁👍🤗👍😁