Creative writing for entrepreneurs | lesson 3 | give life to your buyer persona
Welcome to the "Creative Writing for Entrepreneurs", Lesson 3!
Today we will focus on the REAL HERO of our brand journey.
And, surprise!!! it’s NOT you. And it’s not even your brand character!
Shocked? I don’t think so!!! Lol!!!
As future super-marketers, we all know that our business only survives if it provides a solution to a specific niche.
So, today we’ll give life to the true character all our efforts are meant for: THE BUYER PERSONA.
WHO IS THE BUYER PERSONA?
In Lesson 2, we brought our brands to life as characters!
They had values, quirks, even a favorite motto!
But every brand needs someone to guide, someone to serve, someone to help.
That’s where your buyer persona comes in.
Important note: your buyer persona isn’t just “a target market” (women 25–45, urban, middle income). That’s just a demographic sheet, not a person.
Your buyer persona is someone real, with a problem. And your brand exists to help them solve it.
Warning (friendly, lol!!!): while creating your brand character probably felt quite natural, your buyer persona can be a little trickier. Yet this exercise is fundamental, because once you know—with crystal-clear precision—WHO you are serving, your communication will change on many levels.
So… leeeeeet's gooooooouuuuu!
The Exercise
BRING YOUR BUYER PERSONA INTO THE 3D WORLD
Give your buyer person physical elements, such as:
• Name – makes the persona instantly human
• Age – helps to identify their lifestyle
• Occupation/Role – what do they do for a living?
• Geography/Context – where do they live, what environment shapes them?
• Daily Life Snapshot – one sentence that shows them in action
Example: “Sara, 34, rushes from client meetings to daycare pickup, always checking her phone mid-step.”
• Language/Voice – a phrase they often use
• Physical detail – one little trait that sticks in the mind
IDENTIFY THE CORE PROBLEM
• What frustrates them the most?
• Example: “Wants to start writing but feels stuck.”
TRANSLATE THE PROBLEM INTO EMOTIONS
• How does the problem feel?
• Ex: stress, guilt, fear of failure, anxiety, confusion.
ADD TRAITS THAT MAKE THEM VIVID
• One physical detail, one personality quirk, one behavior.
• Ex: huge tote bag always overflowing, checks phone mid-conversation, hums when nervous.
GIVE THEM A VOICE
• Write 1–2 phrases they’d actually say.
• Ex: “I want to do the right thing… but I don’t have time.”
PUT YOUR BRAND CHARACTER & THE BUYER PERSONA FACE TO FACE
• Write a mini-scene where your buyer persona and your brand persona meet.
• The scene must include:
- The problem expressed by the client ( “I don’t have time…”, “I don’t know where to start…”)
- An emotion (anxiety, frustration, guilt, confusion)
- The response of your brand persona, not abstract theory, but a small, concrete action that brings relief
SHOW THE SHIFT
• The scene ends with a small change in the client.
• It doesn’t have to be the “big final solution,” just an immediate and tangible transformation.
• Ex: from anxiety to relief, from confusion to clarity, from guilt to a hopeful smile.
I’m super curious to meet your buyer persona:
What kind of problems are they facing?
And HOW do you think your brand can solve them?
Because remember: the true strength of your brand lies in the HOW!!!
ADDICTIONAL RESOURCE: https://my.wealthyaffiliate.com/suomii1/blog/why-a-simple-buyer-persona-exercise-changed-everything-for-me
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Recent Comments
28
Romy, well… you were right when you said:
“BELIEVE ME this lesson is a game changer!!! This will open infinite doors for your brand!”
And you know what?
I’m a believer.
I’ve always believed we all have a path something that shows us the way.
We might not understand it at the time…
But life has a way of getting the point across.
And as I read through the lesson you’re building here, something just clicked.
Romy, I loved the part where you said:
“The real hero of your brand isn’t you it’s your buyer persona.”
That line went straight through me.
Because for me, it’s not theory.
It’s not marketing.
It’s real.
👣 Meet My Buyer Persona: Nathan Dee My Cousin. My Why.
Nathan was 46 when he passed.
He was a forklift driver from Ontario.
Happily married for over 20 years.
Father of two a son and a daughter.
Outdoorsman. Campfire king. Quiet believer.
And he saw something out there that the world told him to forget.
But he never did.
🌲 The Encounter⇝ Meaford, 1990s
Back in 2022, Nathan and I were talking about stories we’d heard encounters, strange things in the woods. That’s when he told me about a bush party he went to in his early 20s, outside the town of Meaford.
“It was about 7AM,” he said. “Foggy. Cold. I walked off to take a leak and saw it something tall. Nine feet, maybe more. Shadowed in the mist. Still. Watching.”
He blinked it was gone.
But later, near camp, he saw it again.
Another guy saw it too.
“Man… what is that?”
“Has to be a Sasquatch,” Nathan said. “And I don’t think it wants us here.”
By the time the others looked it vanished.
The rest of the guys laughed it off.
But Nathan never forgot it.
🗣️ The Moment That Sparked the Brand
After telling me the story, Nathan looked at me and said:
“I wish there was a place people could talk about this stuff and not get mocked.”
I told him, “Maybe we should build that place.”
He shook his head and said:
“People don’t listen anymore, man. So what’s the point?”
That stuck with me.
The next year, Nathan passed at just 46.
And about eight months later, I got a package in the mail.
Inside it was a wood carving Nathan had made.
No note.
Just something crafted with his hands like a message sent from beyond.
That was the day I sat down and started writing my books.
And that was the beginning of Wildfoot Explores.
🛠️ Why Wildfoot Exists
I didn’t just create a buyer persona.
I buried one.
And then I built a brand to carry his name, his heart, and his story.
So when people ask why my social media is growing like wildfire
on Pinterest, Facebook, Instagram, Amazon…
It’s because the stories are alive.
Not because I’m pushing content
but because I’m building a space that matters.
Nathan was the first.
And now, I carry him with me in everything I do.
I believe - with all my heart - that this brand will go beyond the shadows…
And bring peace to the ones still whispering:
“I know what I saw.”
Romy, thank you for this lesson. i'm off to grab a few hours sleep
but It wasn’t just a prompt.
It was a reminder.
That this brand - this mission - is bigger than me.
It’s for Nathan.
And for everyone like him.
Shawn
Dear Shawn,
we all have to thank Nathan who opened this PORTAL for you!
Yeah...some people in our lives have this enormous power to OPEN new ideas, new awareness, new mind shifts...just for the fact they are / were authentic!
I loved this part "“I wish there was a place people could talk about this stuff and not get mocked.”
This is a super important NEED you have to address with your brand communication: people are forced to put many masks to survive in a world that does not leave room for the spiritual part and for the magical part.
But when we were born, we were NATURALLY spiritual, magical, enchanted by the beauty of nature, curious of the unknown.
By growing in the society, we are forced to forget our REAL NATURE because we need to feel integrated in the society, but we pay the HIGHER COST so far: we become UN-AUTHENTIC!!!
So, Nathan was your portal and inspiration, and ours too in this moment!!!
For this exercise, when you are free and have time, I want to ask you to give life to "another" believer! Someone with a precise name, age, clothes, maybe a male and a female buyer persona.
I would like to see them in two different scenes to understand how your communication will hit IN A DIFFERENT WAY a female universe and a male universe!
I know that with your inner sensibility, you could reach both their hearts! And your brand will jump to another level for sure!
Absolutely, Romy
Sorry for the delay, it’s been a long few days in the truck and I’m just getting back to this but let’s dive into the heart of what you asked for: two real believers brought to life, one male, one female, each reflecting the very souls this brand is built for. This is my way of saying I see your vision, and I’m running with it.
🌲 Meet Jasper "Whistlewalker" Crowe
Age: 67
Background: Former wilderness survivalist, now a spiritual seeker
Location: Deep Pacific Northwest forests
Style: Weather-worn, handcrafted leathers and symbols of ancient belief. Always carries his walking staff, carved with ancestral patterns and cryptid sigils. Around his neck hangs a relic a footprint medallion etched with tribal marks.
Backstory:
Jasper used to be a ghost not in the literal sense, but the kind of man who lived between worlds. Raised by an old Métis grandfather who believed the woods spoke in signs, he wandered out young and never came fully back.
He doesn’t use a phone. Doesn’t trust screens.
But he feels the forest breathe.
And when it does, he listens.
He was drawn to Wildfoot because the brand doesn’t mock what’s sacred. It reflects something ancient something that speaks to the old codes hidden in the wind and moss. He may never post in the comments, but you better believe he reads every word. The private group? That’s his fireside.
Scene:
It’s dawn in the mountains. Jasper stands at the edge of a misty ridge, his staff pressed to the earth. Behind him, a trail that only the gifted can follow. Ahead, silence. He’s waiting. Not for proof but for permission. The next chapter of his knowing begins now.
🌙 Meet Elara Rain Marrow
Age: 34
Background: Tattoo artist, intuitive empath, and cryptid dream chronicler
Location: Asheville, NC mountains by morning, candlelit studio by night
Style: Modern mystic earth-toned scarves, boots laced with bells, crescent-moon earrings, and journals stuffed with forest visions. Wears a Wildfoot charm on a braided cord: a silver toeprint etched over smoky quartz.
Backstory:
Elara always knew she was different. As a child, she saw shapes move in the fog that no one else acknowledged. At 19, she tattooed her first Bigfoot glyph not from pop culture, but from a dream. That dream never left.
She found Wildfoot after a midnight scroll led her to a reel of pine branches swaying to unseen footsteps. “This,” she whispered, “this is my tribe.”
Now, she’s one of the quiet watchers. She follows the posts, lights candles during full moons for those who’ve gone missing, and draws what the forest whispers at 3 AM.
Scene:
Elara is in her art room, incense burning, a sketchpad open. On the page is a shadowy figure not quite beast, not quite man ,walking hand-in-hand with a child toward the tree line. Her eyes glisten. She doesn’t know where it came from, but she knows why. The veil is thin. Someone is speaking. She is listening.
🌌 Final Thought
These aren’t just characters they’re reflections of what you helped awaken in this brand. Jasper walks the path with reverence. Elara dreams the path into being. And Wildfoot? It’s the bridge that finally gave them and so many like them a place to belong.
You were right, Romy: Nathan opened the portal.
But you gave it breath.
More to come and soon.
🔥🖤
Shawn
Oh wow Shawn!!!! This is EXACTLY what I needed fro you!!!
Your buyer personas are real, living, breathing characters of your BRAND MOVIE and VISION, people you can help to "find a place in this world".
Let me explain better:
- For many spiritual seekers living in this world, full of violence and contrast, is really hard. As you perfectly described for your characters, they don't feel aligned with the human behaviour, while they can communicate perfectly with nature and her "spiritual" natural ancient beings as Big Foot is.
So the PAIN POINTs your characters are revealing is that
- they need to be SEEN and UNDERSTOOD
- they need to find a TRIBE where they feel free to express their natural ability to "talk" with natural ancient creatures
- this TRIBE will support their SPIRITUAL DEVELOPMENT
- this tribe will defent the NATURE and spread awareness and love for nature.
- Big Foot is the reflection of their quality of being one step in this world, one step in the spiritual realm
You have PLENTY of ideas now to create content for the next 100 years!!!!
You characters made me MOVE inside!
But YOU are the CREATOR of them, You can play the "Big Foot" role and unite this big tribe under wonderful values!
I am astonished by how you are doing this! Your brand is revealing a super POWERFUL MISSION!
Names for the Personas
The Wellness Seeker – Sofia Martinez (32, yoga instructor)
The Pain Manager – David Reynolds (56, retired firefighter)
The Relaxed Enthusiast– Jordan Lee (27, graphic designer)
The Curious Newcomer– Karen Patel (44, accountant and mom of two)
THE Short Story
It was a quiet Saturday morning at Ele8 Botanicals, a small CBD/THC boutique tucked on the corner of a busy street. The glass doors opened and four very different customers happened to walk in one after the other.
Sofia had just finished teaching her morning yoga class. She was looking for a new tincture to help calm her racing thoughts at night. She walked straight to the wellness section, reading every label carefully. “I just want something natural, clean, and safe,” she said, almost to herself.
David followed, leaning on the counter with a tired smile. Years of firefighting left his knees stiff and his back aching. He asked the staff, “What do you have for pain that won’t leave me dependent like those prescription pills?” His eyes brightened when he saw a balm made with full-spectrum CBD and a transdermal patch designed for long-lasting relief.
A few minutes later, Jordan strolled in, headphones still around his neck. He was meeting friends for a concert that night and wanted something fun but not overwhelming. The display of colorful THC vapes caught his eye. “That flavor looks sick,” he grinned, picking up a mango-lime disposable pen. To him, cannabis wasn’t just about relaxing, it was part of the vibe.
And finally, we have Karen who stepped cautiously through the door. She had read dozens of articles online but still felt nervous. “I’ve never tried this before,” she admitted softly. “I just want something gentle, maybe to help me sleep.” The staff guided her to a low-dose sampler kit with gummies and teas. The clear labeling and mild strength put her at ease.
As they all checked out, it struck the shop owner that this was the perfect snapshot of the business. Four very different people. Four different needs. Yet they all found something that made sense for them.
Dear Michael,
sorry for being so late in commenting your super precise work!
Your four buyer personas describe perfectly the different NEEDS that push people toward your brand.
THE PAIN POINT I see they are SHARING is that
- they are looking for something to calm their MIND
- they are looking for some PHYSICAL PAIN relief
- they just want to feel GOOD VIBES
So the SUPER NEED that comes out is
- HOW TO EMBRACE the MENTAL AND PHYSICAL pain in their life
This is a very SUPER IMPORTANT NEED
- and it is related to our FEAR of PAIN
Here You could really help them to give a meaning to their pain and to find the best products to relief that fear!
To save time, I’ve built four detailed personas that reflect common customer types in the space I actually operate in. Each one shows different motivations, needs, and purchase drivers.
Buyer Personas for CBD/THC For (HTron) (Ele8)
The Wellness Seeker
Age: 28–45
Gender: Mostly female, but not exclusive
Lifestyle: Health-conscious, yoga, meditation, clean eating
Goals: Reduce stress, improve sleep, ease anxiety, balance mood
Challenges: Overwhelmed by daily life, doesn’t want prescription drugs
Buying Habits: Prefers tinctures, gummies, and topicals. Looks for natural, organic, lab-tested products. Shops both online and in boutique health stores.
Values: Transparency, quality, education about wellness benefits.
Emotional Driver: Wants peace of mind and control over health without side effects.
The Pain Manager
Age: 40–65
Gender: Balanced mix
Lifestyle: Active but slowed by arthritis, injuries, or chronic conditions
Goals: Relief from physical pain, inflammation, and better mobility
Challenges: Side effects of traditional pain meds, fear of addiction, stigma around cannabis
Buying Habits: Buys balms, creams, capsules, and higher-dose CBD oils. Prefers brands that emphasize safety and medical research.
Values: Trustworthiness, evidence-based claims, ease of use.
Emotional Driver: Seeks dignity and freedom to enjoy daily activities without constant pain.
3. The Relaxed Enthusiast
Age: 21–35
Gender: Skews male, but mixed
Lifestyle: Social, creative, enjoys concerts, gaming, and gatherings
Goals: Chill after work, enhance experiences, reduce stress, enjoy THC recreationally
Challenges: Wants quality without feeling groggy or paranoid. Concerned about legality and discretion.
Buying Habits: Prefers vapes, pre-rolls, edibles, and trendy products. Buys based on flavor, packaging, and social vibe.
Values: Fun, creativity, social connection, lifestyle fit.
Emotional Driver: Feels cannabis is part of identity and expression. Wants brands that feel modern, stylish, and authentic.
The Curious Newcomer
Age: 30–55
Gender: Mixed
Lifestyle: Busy professionals, parents, or retirees exploring alternatives
Goals: First-time experimentation, mild relaxation, better sleep
Challenges: Confused by terminology, dosage, and stigma. Doesn’t want to “get high.”
Buying Habits: Starts with gummies, low-dose oils, or teas. Reads reviews and asks questions before purchasing. Prefers approachable, non-intimidating branding.
Values: Education, safety, and hand-holding guidance.
Emotional Driver: Wants to try something new but needs reassurance and trust.
Tactical Takeaways
You aren’t serving just one type of customer.
Each persona reveals a different entry point: wellness, pain relief, recreation, or curiosity.
My brand can meet them with tailored offers: calming blends, pain formulas, fun recreational items, and beginner-friendly packs.
Marketing should shift tone depending on the persona.
For example:
Calm and professional for the Wellness Seeker
Trust-building and research-backed for the Pain Manager
Bold and creative for the Relaxed Enthusiast
Gentle and educational for the Curious Newcomer
My Product Map
The Wellness Seeker
CBD tinctures (broad-spectrum, low THC)
Gummies for sleep with melatonin + CBD
Topical roll-ons for stress relief
CBD teas (chamomile + hemp blend)
The Pain Manager
High-dose CBD oil (full-spectrum)
CBD/THC capsules for long-lasting relief
Topical creams/balms for arthritis or joint pain
Transdermal patches for steady dosage
The Relaxed Enthusiast
THC vapes with fun flavors
Pre-rolls (hybrid or indica strains)
Edibles like gummies, chocolates, or drinks
Disposable pens for on-the-go use
The Curious Newcomer
Low-dose gummies (5–10mg CBD/THC)
Beginner tinctures (mild strength, clear labeling)
CBD teas or honey sticks (non-intimidating formats)
Starter packs (sampler kits with small doses)
Free Sample Pack (Low-Dose Only!!)
Yes, I’ve had that moment. Initially, I thought my business was targeting a specific type of buyer, but I soon discovered that wasn’t the case. In the CBD/THC field, there isn’t just one kind of customer, as people are looking for wellness, others seeking pain relief, some exploring recreational use, and many just starting out. If I focused only on one, I’d risk alienating the rest. That realization changed how I approached my business. Instead of trying to force everyone into one profile, I shifted toward understanding the different reasons people buy. Now I see sales growth comes from serving each type of buyer with the right products and messages for their needs.
Perfect Michael! Now, if you want to get the MOST from this exercise, you need to do two adjustments:
1. Give EACH buyer persona A NAME!!! It is extremely important!!!
You have to visualize them as REAL PEOPLE not just avatars!!
2. Put them into a SCENE
For the same reason I told you before!! Give them real life as you did perfectly with your brand character!
Believe you will feel so attached to them as if they will become your best friends!
yeah me too! Today I created my four buyer personas, tomorrow I will put them into real scenes!!!
Ok. Here it is, Romy and everyone else.
Romy’s Lesson 3
Here’s my Lesson 3 exercise. Meet Emily — a busy mother with too much to carry, whose day changes when she encounters Bright Feather.
Buyer Persona: Emily
• Name & Age: Emily, 34
• Occupation: Project manager, balancing corporate deadlines with motherhood
• Context: Lives in a mid-sized city, always juggling errands, daycare, and the weight of “not enough hours in the day.”
• Physical Traits: Auburn hair (usually pulled back, but could be gorgeous styled), hazel-green eyes that shift to emerald with the right light, a face that could stun the world with just a touch of professional makeup.
• Quirk: Huge tote bag that doubles as purse/diaper bag/workbag — always overflowing.
• Voice/Language: “I just don’t have the time.”
• Core Problem: Wants to nurture herself and her child but feels stretched too thin, constantly choosing between “must-dos” and “want-tos.”
• Emotional Weight: Guilt (for not being enough), frustration (always rushed), longing (for connection and peace).
Emily and the Plushy
The bookstore was quiet except for the soft hum of pages turning and the occasional shuffle of footsteps. JD sat at a small signing table, copies of The Trade neatly stacked beside a single Bright Feather plushy — a prototype from the art that had inspired the story itself.
Emily entered, balancing too much in too little space: her auburn hair hastily tied back, hazel-green eyes darting between the shelves, and an overstuffed tote bag bumping against her side. Her daughter — small, curious, and brimming with energy — caught sight of the plushy immediately.
“Mommy, I want it!”
Emily tried to hush her, but the little one’s voice rose, the insistence turning into a wail. Her cheeks flushed. She didn’t have the money for extras, not today. She tugged gently at her daughter’s arm, whispering promises of looking at picture books instead.
JD noticed. He stood, walked over with the plushy in hand, and crouched so his eyes were level with the child’s.
“Here,” he said softly, placing Bright Feather into her small arms. “Bright Feather wants to go home with you. Can you give her a good home?”
The little girl stops crying and takes the plushy. Wonder replaced the tears as the child hugged the plushy tightly and nodded. Emily’s embarrassment shifted into something else — relief first, then gratitude that welled so strongly it nearly spilled over.
JD smiled, then picked up a slim picture book from his stack — Lessons of Bright Feather. He opened it, wrote a quick note on the title page, and handed it to Emily.
“For you,” he said. “And for the little one who carries your dreams.”
Emily blinked back tears. The tote on her shoulder still overflowed, her day still brimmed with too much to carry, but in that moment, the weight felt lighter.
“As she shifted the book in her hand, Emily noticed the soft shimmer of an amethyst etched into the corner of the cover — small, almost hidden, yet grounding. A symbol of calm and focus she hadn’t felt in a while.”
Sometimes, kindness is more than a gesture. Sometimes, it’s a reminder that you’re seen.
This exercise really showed me how vivid a persona can feel when placed into a real scene. It’s more than demographics — it’s about the emotions and the shift they experience. Thanks, Romy, this one hit deep.
Dear Jay, first of all, sorry from the deep of my heart for being so late in commenting your story!!!
This story is truly moving because your buyer persona - who lives in a very low vibrational state - find some relief thanks to your kindness!
This KINDNESS could truly become a distinctive trait of your brand! I will tell you more...People right now, in these dark times, feel overwhelmed by the total prevarication of dis-humanity behaviour.
So putting the KINDNESS as the main value of your brand could really attract all those suffer for this fast decline in human values!!
Thank you sooooo much! Your story was truly truly awesome!!!
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Hi Romy, sorry for being late.
Rob, 29, wakes up early to drink a cup of coffee while getting ready for work. As he tightens his tie in the mirror, he turns to see that beautiful Gibson Les Paul Studio guitar sitting in the corner of the room. After taking a few lessons and learning a riff or two, he just couldn’t find the time to keep learning. The once shiny guitar now sits alone in its stand, collecting dust over the past six months.
He turns away to finish getting dressed but ponders to himself, “why did I stop playing?”, “I wonder if it’s too late to learn.” Deadlines and commitments kept Rob from playing and finding his true potential. He mutters to himself while heading to the car, “bills aren’t going to pay for themselves.”
Gone were the days where he would exclaim, “let’s jam, crank it up!” Being busy with a career, marriage, and kids, has always been his top priority. But, the desire to play guitar still burned deep inside. After a 10 hour shift, eating dinner, helping the kids with homework, and spending quality time with his wife, he finds himself face to face with that mysterious block of wood and strings.
Rob, shoveling back his slightly messy hair, picks up the guitar to check if it’s still in tune. He plays one of the few chords he had learned years ago and it sounded so horrible that he thought it was going to wake the dead. He tries to play another chord but the guitar pick slides from his grip and ends up in the guitar pick abyss, a common issue for guitarists.
“I really want to learn how to get better but I am so lost”, he whispers to himself while looking up to make sure no one was watching. Out of desperation he mumbles, “I’m just not talented enough to play”, “I don’t know HOW to get better.”
After cooling off a bit, Rob opens his laptop to search for anyone who can help him learn guitar. He types in, “how to learn rock guitar for beginners.” As he scrolls through Google’s choices, the name String Shock jumps out and grabs his attention.
Rob opened the article to find that the author has been playing guitar 40+ years. “This guy calls himself String Shock Steve?” he asked softly. “Hmmm, I wonder what that means?”
He reads through the post and watches some YouTube videos that presented a clear vision of what he wanted to learn. On the homepage, Rob noticed a line that said, “unleash your inner rockstar” and “step by step guidance that makes learning guitar exciting and fun.”
Rob stood up and shouted, “aha! this is it, now I can finally learn to play guitar!” So he continued to scroll through the many helpful articles and videos, happy to have finally found a guitar community worthy of his precious time. He immediately signed up for the newsletter and filled out the contact form.
Rob felt so relieved after finding this website, turning his confusion into clarity, being lost to having direction, that he started making extra time to learn guitar again. Now he’s on the way to unleashing his inner rockstar, even if it’s just playing for his family and friends.
The End
Dear Steve,
you did just an AMAZING JOB here!!! You truly put yourself in the shoes of your buyer persona, perceiving many of his feelings:
- sadness for not unfolding his talent
- lack of time for learning
- loliness in the learning process (need for a tutor + a community)
These 3 MAJOR pain points are now YOUR GOLDEN MINE. I am not kidding!
- if you are able to create CONTENT around these 3 points exploring them from the different angles, you will talk to the HEART of your buyer persona!
The pain point I find very interesting is "lack of time for learning"
- here your offer could become "guitar lessons for those who have only 10 mins a day"
- the short video form content could be built around this pain point with short video max 10 sec where you explain just one thing they could replicate in 10 mins!
- you could build some visualizations to mentally exercise so when they have 10 mins the most of work has been already done in their mind
- you could write short form videos to encourage them to RECONNECT with their talent
As you can see the perfect work you did in your exercise, it is already bringing tons of ideas to explore for short form videos!
Well done, Steve!!! Very very very proud of you!
Thank you Romy. 😊😊😊