Remember, NIP it in the bud!
One of the basic college classes most of us are required to take, at least in the US, is Speech 101. This class teaches us the ins and outs of public speaking. We can learn quite a bit about our affiliate marketing craft from this class, even though we are authors instead of speakers and our audience are readers instead of listeners. With that concept in mind, there are three types of speeches which may help us to communicate with our reader, and be more successful at what we do. In the particular Speech 101 class I took, we were taught the acronym of NIP, where each letter stands for a type of speech.
N stands for NARRATIVE, where the speaker is relating a personal story. Goldilocks And The Three Bears is a great example of a narrative speech. To recognize a narrative passage look for descriptions of what someone did or saw, usually in the past tense.
I stands for INFORMATIVE, where the speaker is describing a particular product or service, such as Mama Bear's Authentic Porridge, or Papa Bear Bed Inc's children's bed sizes. To recognize this type of passage look for a description of an item or service. The porridge is hot, or the bed spread comes in blue with green paisleys. Usually in the present tense
P stands for PERSUASION, where the speaker/author is trying to PERSUADE the listener to take action, such as buy your hot porridge here or purchase your own bed here. This type of passage usually has phrases such as "You'll be better off if you buy this", or "Now is the time to buy before the porridge cools off."
As we are plying our craft, the first few paragraphs might be a narrative as to how we came about using a particular product or service, Then the next few paragraphs might be an informative description of features and options of that product, maybe a comparison with another product. Finally we could use persuasion to coax the reader into going ahead and purchasing the item from us, or visit the website we offer for an opportunity to purchase it.
Try out this method in some of your posts, and let me know if it works for you!