Your CTA - Don't make your visitors think
I’ve been reading Steve Krug book "Don’t Make Me Think" and it will make me a lot of money. Let me tell you why
Steve Krug is considered one of the masters of web design and usability. One of the most important lessons I’ve learned so far is when a visitor lands on your website everything about your website and your website’s benefits should be immediate and obvious.
That means when you look at your website page, can you tell in one second or less what your website is about and what the benefit is?
If you can’t then you will lose customers who will click off because they don’t know what your website is about.
The answer is in your title heading. The heading should have a stated benefit for reading it.
Next your website should be like bread crumbs to guide them to where you want them to go.
For example: say your niche is baby monitors.
You write a 1500 word article about baby monitors. Then what?
You should have a CTA (call to action) link or button on your website to guide them to the affiliate product.
The CTA has to be obvious and assertive.
For example:
Take a look at the current product here.
View current price here
For more information see the product page
Basically you want to lead them to the affiliate product - not just give them information and drop them off.
That’s something I learned and I just wanted to pass it on.
Good luck everyone!
Recent Comments
12
Thanks, Steven, for that very helpful advice. We are going to take another look at our website right now.
Colette and Philip
thank you so much for reading my post. I worry that I'll write something and it'll be lost in the big universal internet. LOL So thank you
Hey buddy!!! I hope you're doing great! You have an amazingly wonderful day too! Talk to you later
Thank you so much. Reading his book made me have to give my website another look and I found some pages where it was hard to tell what it was about quickly. I hope this is a good reminder for you too. Thanks for reading my post. Have a great day!
That is the connection we need to make, it is critical to creating sales.
Simple and straight forward is best indeed,
Thank you for the reminder, Stephen.
Alex
Thank you. "Simple and straight forward" you summarized my 500 words down to four. HAHA Thanks for reading and best of luck on your projects.
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What you have said makes a lot of sense. I too need to go back and look at my websites from the perspectives you suggested above.
Thanks
Thanks and good luck. I too had to make some changes lol
Have a great day!