Your CTA - Don't make your visitors think

byStevensayshi

157 followers

7 years ago

I’ve been reading Steve Krug book "Don’t Make Me Think" and it will make me a lot of money. Let me tell you why

Steve Krug is considered one of the masters of web design and usability. One of the most important lessons I’ve learned so far is when a visitor lands on your website everything about your website and your website’s benefits should be immediate and obvious.

That means when you look at your website page, can you tell in one second or less what your website is about and what the benefit is?

If you can’t then you will lose customers who will click off because they don’t know what your website is about.

The answer is in your title heading. The heading should have a stated benefit for reading it.

Next your website should be like bread crumbs to guide them to where you want them to go.

For example: say your niche is baby monitors.

You write a 1500 word article about baby monitors. Then what?

You should have a CTA (call to action) link or button on your website to guide them to the affiliate product.

The CTA has to be obvious and assertive.

For example:

Take a look at the current product here.

View current price here

For more information see the product page

Basically you want to lead them to the affiliate product - not just give them information and drop them off.

That’s something I learned and I just wanted to pass it on.

Good luck everyone!