Do Your Visitors Read Your Entire Article?

Last Update: October 15, 2019

You worked really hard to rank your content on Google and/or Bing and now your search traffic finally arrives at your page.

If every click from search engines that arrives on your page were glued to your article. Your audience would flow down your page fully engaged.

When they reached the end, they are convinced and become your loyal fans. Or, ever better – your repeat customers.

How wonderful would that be?

But right now, that feels like it’s a whole world away, doesn’t it?

  • Your bounce rates are in high double digits
  • Your on page time is a cough away
  • Your are still praying for conversions

You are at the edge and thinking about throwing in the towel and giving up.

Then, you remembered what Kyle said, write for your audience and not the search engines.

So, how do you write for your audience?

How do you keep them engaged?

I am going to offer you 2 tips to think about...

Tip 1 - Hook Your Audience With A Question

This has to do with human psychology.

As humans, we are hard-wired to find the answers we just been asked. Our brain will sub-consciously try to close the loop.

Therefore, our brains will not stop until we find the answer to the question.

Now you know why we behave the way we do.

  • We must finish that puzzle
  • We need the answer before moving on
  • Why we just love short cuts to answers

Now you know why many articles begin with a question.

Tip 2 - The Bridge Model

This is an old NLP method I learn while working for a large MNC.

Those of you who attended sales training or writing product collateral may know this.

I find it works just as well to get your audience interested in reading your articles.

There are three steps:

  1. The Desired Situation: Make your audience picture where they want to be.
  2. The Current Situation: Bring them back down to where they are.
  3. Offer A Bridge: Create a bridge between the two situations, and position your article as the solution. (I added "article" instead of "product")

Sound Simple, right?

In this case, the desired situation is the hook. This is what you want.

The current situation is now "lacking" and does not look so good when you compare with the desired situation.

While you may not ask a question here. You have created a question in the mind of your reader, which is...

How do I get to the desired situation?

And you position your article as the answer.

    Hope you enjoyed this and as always, let me know your what you think.
    Cheers,
    Stanley
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    Recent messages
    skmorrow Premium
    Probably not, I never do LOL.
    Reply
    Stanleycmng Premium
    Yes, many do not. Makes it more challenging to write long form articles .
    Reply
    skmorrow Premium
    Agreed. Yet Google seems to love lot's of words.
    Reply
    HeidiAnders3 Premium
    This is great advice! Thank you!
    ~Heidi
    Reply
    Stanleycmng Premium
    You are most welcome, Heidi.
    Reply
    CStauber Premium
    Made a lot of good points. Well worth the entire read.

    Charlotte
    Reply
    Stanleycmng Premium
    Glad you read to the end or I have failed! Thanks, Charlotte. 😬
    Reply
    calvinsept Premium
    How Are You? Stay Focused!!!
    Reply
    klchang Premium
    Good "How to keep them engaged?"
    Excellent tips, Stanley.
    Keep more coming and all the best.
    Reply
    Stanleycmng Premium
    Thanks, KL.
    Reply
    calvinsept Premium
    How Are You? Stay Focused!!!
    Reply
    Jadatherapy Premium
    Thank you Stanley, this is very helpful much appreciated

    Jennifer
    Reply
    Stanleycmng Premium
    You are welcome, Jennifer.
    Reply
    Jadatherapy Premium
    Thanks

    Have a great day

    Jennifer
    Reply
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