Amazon rules: part 2 The Exerpts

byStacydee

2.8K followers

Updated 11 years ago

Thanks for the answers to my questions, I feel less stress now. I know this is a whole bunch of words but there's a few sections that concern me.

This is one exerpt (note paragraph 2 and section 3) from this page:

In addition, in your application you must identify each Amazon Site that you wish to advertise on your site (e.g., the Amazon UK Site (Amazon.co.uk or Javari.co.uk), the Amazon DE Site (Amazon.de, Javari.de or de.BuyVIP.com), the Amazon FR Site (Amazon.fr or Javari.fr), the Amazon IT Site (Amazon.it or it.BuyVIP.com) or the Amazon ES Site (Amazon.es or es.BuyVIP.com).

You may advertise more than one Amazon Site on your site. You will receive a different Associate ID for each Amazon Site for which you successfully enrol in the Programme and must use that Associate ID to format links to the appropriate Amazon Site only. This Operating Agreement relates to your participation in the Programme for only the Amazon Site for which you have successfully enrolled.

If we reject your application, you are welcome to reapply at any time. However, if we accept your application and we later determine that your site is unsuitable, we may terminate this Operating Agreement.

You will ensure that the information in your Programme application and otherwise associated with your account, including your email address and other contact information and identification of your site, is at all times complete, accurate, and up-to-date. We may send notifications (if any), approvals (if any), and other communications relating to the Programme and this Operating Agreement to the email address then-currently associated with your Programme account. You will be deemed to have received all notifications, approvals, and other communications sent to that email address, even if the email address associated with your account is no longer current.

3. Links on Your Site

After you have been notified that you have been accepted into the Programme for an Amazon Site, you may display Special Links on your site. “Special Links” are links to the Amazon Site for which you have successfully enrolled in the Programme that you place on your site in accordance with this Operating Agreement, that properly utilize the special “tagged” link formats we provide (including the Associate ID you received for use with that specific Amazon Site), and that comply with the Associates Programme Linking Requirements. Special Links permit accurate tracking, reporting, and accrual of advertising fees.

You may earn advertising fees only as described in Section 7 and only with respect to activity on the relevant Amazon Site occurring directly through the appropriate Special Links. We will have no obligation to pay you advertising fees if you fail to properly format the links on your site to the Amazon Site as Special Links, including to the extent that such failure may result in any reduction of advertising fee amounts that would otherwise be paid to you under this Operating Agreement.

This is an exerpt from this "linking requirements" page:

General Requirements Applicable to All Links. Links may be created by you or made available to you by us. If we inform you that your site does not qualify to use certain types of links, you agree to cease displaying those types of links on your site.

You are solely responsible for the content, style, and placement of each link that you place on your site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of customers from your site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-21, or such other format as we may designate) as a parameter in the URL of each link you place on your site to the Amazon Sites.

In addition, you must not use a link shortening service in a manner that makes it unclear that you are linking to an Amazon Site. Upon your request but subject to our approval, we may issue you additional “sub-tag” Associate IDs that permit you to monitor and optimize the performance of your Special Links by including different sub-tags in the URLs of different Special Links. Under no circumstances may you associate any sub-tag with a specific end user of your site (e.g., you may not dynamically assign sub-tags to users as they arrive on your site for purposes of monitoring such users’ behaviour).

Links promoting a particular Product must connect directly to detail page for that Product on the Amazon Sites. You may add or delete Products (and related links) from your site at any time without our approval. However, you may not use links to link to the Amazon Sites from references to products on your site that are not “Products” as defined in the Operating Agreement. You must ensure that you remove from your site any links and related references to limited time promotions on or before the expiration date of that promotion. For example, if you include links to Products in the clothing category of the Amazon Sites and mention that there is 15% off select products in Amazon’s clothing category, you must immediately remove the mention of the 15% discount as soon as that promotion on the Amazon Site ends.

You must not make inaccurate, overbroad, deceptive or otherwise misleading claims about any Product, the Amazon Sites, or any of our policies, promotions or prices. For example, if you include on your site a link to a 20 GB MP3 player sold on the Amazon Sites, you may not state that the MP3 player has 30 GB of memory.

Product prices and availability may vary from time to time. Because prices for and availability of Products that you have listed on your site may change, your site may only show prices and availability if: (a) we serve the link in which that price and availability data are displayed; or (b) you obtain Product pricing and availability data via the Product Advertising API and you comply with the requirements set forth in the Licence Agreement that are applicable to that data.

In addition, if you choose to display prices for any Product on your site in any “comparison” format (including through the use of any price-comparison tool or engine) together with prices for the same or similar products offered through any web site or other means other than the Amazon Sites, you must display both the lowest “new” price and, if we provide it to you, the lowest “used” price at which the Product is available on the Amazon Sites. You may not otherwise include price information on your site.

Nothing like dry, dry reading, eh??
:)