Thanks for this, Griffin. I read the transcript and although I had read about these words before, I had forgotten about it.

But what's even more useful: Someone else recommended Copyblogger but I didn't feel like signing up for yet another thing. Being able to read an article without signing in has persuaded me to sign up with them.

Thank you Amigo.

Hi Griffin. I love Copyblogger. Will give this a listen and get back to you.

Griffin - you give new, free advice because it instantly helps us become better copywriters! Thanks for the excellent link.
:) george

hey Griffin, welcome back! Thanks a ton for this, I saved the link in my computer bookmark just in case I might need them now and then. Now, I take my bow, nice to have you back! ;-) gusti

Clever, I like how the words are put in that 1st paragraph. I haven't read the rest, but already get the point. :) Thanks for sharing!

HI Griffin! How are you my friend? I read the transcript in lieu of the podcast. What an incredible article he wrote! It's funny. Some of us write like that already while others will learn through trial and error. However; you will take that out of the equation once they listen/read the article. Oh, you've done it again McGoo! You might not be old enough to remember that. :-)