Short-form blog posts vs. long-form blog posts
Published on July 27, 2018
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With hundreds of new blogs launched on a daily basis and thousands of posts published every single day, it became increasingly hard to create value and to capture the readers' attention.
And creating value-packed long-form articles and blog posts is even harder. Still, this is what I am trying to do, because in my opinion blogging is NOT about creating 300-word articles that are barely scratching the surface on hackneyed sub-topics ...
And according to Curata long-form blog posts generate 9 times more leads than short-form blog posts.
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Recently I've launched a new blog with free A-to-Z marketing tutorials. I'm talking about chapterized, LONG and content heavy tutorials ... For example my Wordpress tutorial has 20 chapters, and each chapter is a stand-alone post (article) containing between 3,000 - 5,000 words.
I am firmly convinced that creating long-form blog posts is good and viable strategy, but I would really appreaciate hearing your thoughts on this issue.
So, what do you think? A really long article with a clearly emphasized 60-120 minute estimated reading time can be a discouraging, deterrent factor?
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