Email marketing tip #1: The 10 key benefits of email marketing
Email marketing is a direct way of reaching and targeting consumers via electronic mail.
Basically is the act of sending a – usually commercial – message to a group of people interested in your business.
Is probably the most powerful and cost-effective marketing tool available to business today. If applied correctly, email can represent the ideal channel to reach potential clients and existing customers in a well-targeted and truly efficient manner. An efficient and well adapted email marketing strategy can generate a huge amount of sales for an extremely small investment of time and money.
According to Direct Marketing Association …
The average ROI of email marketing is 4,300%!
In other words, email marketing returns $43 on every single dollar spent on it! Now, before we move forward with our online email marketing training, let’s see another important question …
Why is email marketing so incredibly effective?
Because it’s based on trust. You are not an annoying spammer who is sending unsolicited pushy sales letters to a bunch of strangers, but a trusted source of information who is sharing useful thoughts and must-see offers with an ideal (subscribed) audience. There is a bond between you and your subscribers. Done right, email marketing will help you to build strong and mutually beneficial long-term relationships. This is why email marketing is so effective and powerful. And this is why this online email marketing training is important to your business!
A person who likes you is more likely to buy from you than a person who just knows you. A person who trust you? That's a customer!
OK. Now, let’s continue with another logical question: why is email marketing so popular? And here’s the very short answer: because, email has many great benefits. So, let’s check out what are …
The 10 key benefits of email marketing
The mind blowing average ROI of email marketing speaks for itself, but there are also many other important benefits and advantages that are not typically related to other forms of marketing. Here they are …
1. Your message can easily reach around the whole world
As I mentioned earlier, – according to Radicati – email use worldwide will top 3 billion users by 2020! And according to Huffington Post …
85% of all internet users send and receive emails.
In other words, email has a HUGE reach. And has a networked reach too, with people who – by forwarding your message – are acting as your own brand advocates.
2. Email is the most widely accepted form of online communication
According to Exact Target 91% of consumers use email on daily basis. Their research shows that people prefer email over any other communication channel. And according to Kissmetrics …
All the tweets and the Facebook posts combined make up only 0.2% of the number of emails sent each day!
To put it simply, email is how we communicate today. Email is both a personal and a business space. If you are a marketer, email is the way to go.
3. Email is platform-independent
Email marketing is 100% future-proof. If a given online marketing tool or a social platform crashes or disappears you are going to lose everything. Your contacts, your content, the results of your previous efforts, etc. If you have an email list, you are not exposed to similar threats. You own it, and you can use it whenever and however you want. Forever.
4. Email is the most commonly accepted messaging channel for businesses
According to Merkle Inc 74% of people prefer to receive and to send business information via email. And according to Exact Target …
66% of consumers have made a purchase as a direct result of a commercial message received via email.
On Facebook that’s only 20%! These figures speak for themselves. Email is the medium where businesses get their money.
5. Email is extremely cost-effective
Basically, email marketing is completely free. And even if you decide to use a paid email marketing service, it’s still incredibly cheap and cost-effective. According to E Consultancy 66% of marketers state that email marketing delivers an “excellent” ROI. Believe me, there is no other marketing channel in which you will spend less to get greater or even similar results …
6. Email is personal
An email usually is a commercial message used to target a certain interest group. On the other hand, is also a personal message written just for YOU and delivered to your own personal email address. It can be efficiently personalized and if is written properly, will definitely come across as personal. The perfect email is injected with a “personal touch”, one that can build trust and long-term relationships.
7. Email can be easily integrated with social media
Social media is a completely different kind of animal, but works incredibly well alongside email marketing. According to Get Response …
Social sharing boosts email CTR by 158%!
All you have to do, is to include a few social sharing buttons in your emails.
8. Email offers highly efficient targeting possibilities
The very essence of marketing is to choose the perfect moment to place a relevant message in front of your perfect customer. The easiest way to do that is by segmenting your customer database. A wisely segmented email list can help you to create very specific offers and extremely targeted email campaigns that will skyrocket your conversion rates and your sales. According to Mailchimp …
Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
9. Email marketing is easily measurable
In email marketing you can track basically everything. Using simple A/B testing methods or other very precise tracking softwares you can test and track literally everything. Delivery rates, open rates, clicked links, click through rates, template efficiency, headlines, colors, conversion rates, ROI, bounce rates, etc. These extremely useful user-level testing solutions will help you to understand your customers. And if you are good enough, you may even figure out what they want.
10. Email marketing is easy-to-use
This tutorial has eleven chapters with a reason. Obviously, there are many tactics and rules that must be learned if you want to become a successful email marketer, but ultimately, email marketing is probably the easiest marketing approach on the planet. While any other highly efficient and truly profitable marketing method – such as content marketing or SEO – requires a huge amount of time and a serious commitment of effort, email marketing is simple and easy-to-use. Everything you need is right there at your fingertips: instantly accessible service providers, inexpensive automation softwares, professional mobile-friendly email templates, smart tracking solutions, etc. Anytime when you have some good new thoughts, you can launch a well-targeted email campaign in less than ten minutes.
Recent Comments
39
Hi Rowena,
First of all, apologies for the huge delay. On 3rd of September my writing access has been revoked and until today I wasn't able to reply to any messages.
And thanks for your time and your feedback!
Zed
Very informative post, I am going to save this. Thanks for sharing with us.
Best Wishes,
Bushra
Hi Bushra,
First of all, apologies for the huge delay. On 3rd of September my writing access has been revoked and until today I wasn't able to reply to any messages.
And thanks for your time and your feedback!
Zed
Do you have your opinion of the best way, or a practical one of actually obtaining an email list, please?
Yes of course ...
But that would require a week to explain :)
Maybe you should check out the blog mentioned in my bio for my recently launched email marketing tutorial and you'll find me here if you have more questions.
A week to hear your explanation might be a bit too long :)
I think I'll check out your blog concerning this subject, and many thanks for offering to answer any furure questions :)
Well if that's a new topic for you , first of all you should follow some good email marketing and list building tutorial to create a solid ground for your future email marketing efforts
Then you'll have to create an account with an email provider service and you'll have to start building your list via your website
See more comments
Thank you so much for sharing, learning a lot.
Hi Florence,
First of all, apologies for the huge delay. On 3rd of September my writing access has been revoked and until today I wasn't able to reply to any messages.
And thanks for your time and your feedback!
Zed
I was wondering what happened to you ,glad you are back ,I appreciate your lessons.