Lets Talk About Email Marketing (Without the Jargon Overload)

bySimmbaKhan

83 followers

5 months ago

Okay, I'll be honest. When I first heard of email marketing, I thought it was just a fancy way of saying "sending newsletters that people don't read", and honestly- That can be true if you are doing it the old school way.

But, when you use the correct strategies and planning, email marketing is one of the most powerful tools in your online biz tool kit.

So, what is email marketing anyway?

Think of it like this: Instead of shouting out into the void of Instagram or hoping someone stumbles across your blog post on Google, you are landing directly in someone's inbox. It's personal, its direct, and if someone is subscribed to your list, it actually means that they actually want to hear from you. That's rare on the internet. In other words, email marketing involves building a relationship - email by email.

Why Email Marketing still works- and always will

Even with all the Tiktoks, reels and whatever-new platform is trending, email still wins when it comes to:

1. Trust: You're not fighting against an algorithm.
2. Control: Your list is yours. If Instagram disappears tomorrow, your email list doesn't.
3. ROI (Return on Investment): For every $1 spent on email marketing, the average return is around $36 (you heard that right).

The Types of Emails in Email Marketing you can send

Firstly, you don't need to be a copy writing genius to do email marketing. In fact, imagine yourself texting a friend or your family member - execpt with a little more thought, and maybe a fewer amount of emojis (depending on how your brand plans to send out emails). Here some examples you can follow:

• Welcome emails: A warm hello when someone signs up.
• Weekly newsletters: A round up of your best content, tips or even life updates.
• Product/offer promotions: Have something to share or sell? This is your golden chance.
• Mini-stories or lessons: Sharing personal experiences, lessons learned, or even failures. People love real talk.

My Email Marketing Lessons So Far

Here is what I have learned (sometimes the hard way):

1. Don't ghost your list: If you vanish for weeks, they will forget who you are.
2. Be a human, not a robot: Sound like yourself- not a brand trying to sell something every second.
3. Give value: Every email should either teach, inspire or help in some way.

Tools that are available to use in email marketing.

Some really good tools I recommend to use in email marketing are:

• Mailchimp: Good for beginners, biut can get pricey.
• MailerLite: Clean, simple and great for bloggers.
• ConvertKit: Perfect if you are planning to sell digital products or courses.

Conclusion

You don't need to start off with a huge list. Even 50 people in a room are interested in your voice, your ideas, your brand. Start with that, be consistent and keep it real. If you're building a blog, especially as a solopeneur, affiliate marketer or content creator, email marketing isn't optional anymore - it's essential . The good news is: you're not behind. You're just getting started.