The Power of Email Marketing

byshivaramswamy

1.1K followers

4 years ago

I spent a good amount of time trying to learn about the Email Marketing. I should say that the Email Marketing is one of the most important elements that help in getting more sales to your business. As it has been traditionally said - "The Money is in the List". One must understand that the constant follow up of the subscribers will play a very important role in getting more leads and sales.

People don't buy right away. They need constant follow up. Before we get into the details of the Email Marketing- I would like to recap the 6 important stages of the Customer Conversion Jouney. The six stages of the Cusomer Conversion Journey include the following:

1. Suspects
2. Prospects
3. First Time Buyer
4. Repeat Customer
5. Client
6. Advocate.

People take their own time to decide and buy the product. They need to be constantly reminded about their pain points and the solution benefits covered by your product or service.

Now, coming to the important aspects of email marketing. It is very important to understand the core fundamental functionalities of what email marketing can do.

What is Email Marketing?

Email Marketing is marketing your product or service to user in the form of emails. One of the core aspects of the Email Marketing platform is that there are several tools and functionalities offered by this platform.

Some of the tools offered by the Email Marketing platform include:

1. Lists
2. Messages
3. Subscribers
4. Sign Up Forms
5. Landing Pages
6. List Options
7. Reports
8. Integrations

Each of the above functionalities are very powerful and add a strong value to the users. One of the most powerful email marketing platform is: Aweber. I have been using Aweber for a long time and I liked it a lot more over other Auto Responders like Get Response, Infusionsoft, Mail Chimp etc. This product is robust and comes with a 24/7 live chat support and also plenty of training available. This product has changed a lot recently and it is very easy to use and has a very strong user interactive feature.

One of the key features that I want to emphasise in the Email Marketing features is:

1. Auto Responder
2. Broadcast.

What is an Auto Responder?

An Auto Responder is an automated message sequence that is a pre-written list of messages for before the subscribers start coming into the system. Most of the messages contain promotional content - convincing the user to consider buying the product. One of the biggest challenges of this product is - it can increase the unsubcribe rate. Most of the people don't like being sold to - in regards to the product or service. In order to achieve effective results- one needs to learn proper email sequencing, learn to write proper content and also the date and timing that the email should go to the user. We need to constantly split test - and there are features within Aweber that teach you how you can go ahead and split test your messages. This feature is available in the Split Tests under messages. One must be comfortable in making full utilization of all the features within the Email Marketing Campaign.

What is Broadcast?

Broadcast is a scheduled announcement that is sent to the targetted list of subscribers in order to increase their overall attention span. One of the biggest advantages using a Broadcast is that it increases the user engagement - thereby helping to increase the overall sales of the product or service thait is being promoted. With this, we can lower the overall unsubscribe rates and thereby improve the overall attention span of our subscribers. Hence, it is very important to make good use of the Email Marketing strategy in order to achieve maximum success in your business.