KofeThou's: Researching your market
Last Update: Jul 14, 2016
Can't really think much today cos I went to bed early in the morning at 3am, so had a double cappuccino now in the afternoon to keep my eyes open hopefully but dreaming ... Just a short flash thought off my mind...
Every problem has a every one of your product or services that could solve a potential need of a customer.
The Ultimate question is whether we can make the link between customer and us?
The first step in identifying new market, is to list out the possible problems or needs that you product or service could solve. After that, then you research the size of all the market that can use your product or services, and you could then prioritize which market should you promote your marketing strategy.
People don't buy products, they buy solutions to their needs.
These needs may be functional, emotional, money savings, satisfied desire, etc. It is this need that motivate people to buy.
Is each of the product or service that addresses to this need that bridge the gap between the need and product.
So, what's your proposition to bridge the gap?
-sean :) 14Jul2016