Cancer Spreads via Meta Description
Last night (April 12, 2013) I attended Jay's masterful WAbinar "Ultimate Marketing with Video and Audio".
Anyone attending will remember the search term "how to develop your own iphone app"
I just Googled that term and found page after page of results like this:

wsls.com is a television station in central North Carolina.
Am I getting different results than Jay because I am also in NC and so Google thinks this is relevant to me?
How did MakeGamesWithUs get that meta description inserted into these results?
Jay found 104 exact match results, while I find 403. That is a pretty big variation, though many of them are like this.
I am looking for answers as to why I am seeing these results - both in this specific instance as well as the broader "how does this happen" sense of understanding Google search.
Thanks for any replies.
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In quotes "how to develop your own iphone app" this what Google came up for me using Chrome > In order to show you the most relevant results, we have omitted some entries very similar to the 435 already displayed. Also, my first 4 results were videos.
So, in answer to your question. I don't know!
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Very interesting and if I read correctly, similar to the discussion raised by Daniel Euregetes entitled Broad searches versus exact match searches today. As I commented on that discussion we need to understand more fully why these things are happening because otherwise many newbies will get very unsettled and leave. Whilst I fully accept that the web is not an exact science there must be reasonable answers somewhere,
Regards
Hudson