Cancer Spreads via Meta Description

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Last night (April 12, 2013) I attended Jay's masterful WAbinar "Ultimate Marketing with Video and Audio".

Anyone attending will remember the search term "how to develop your own iphone app"

I just Googled that term and found page after page of results like this:



wsls.com is a television station in central North Carolina.

Am I getting different results than Jay because I am also in NC and so Google thinks this is relevant to me?

How did MakeGamesWithUs get that meta description inserted into these results?

Jay found 104 exact match results, while I find 403. That is a pretty big variation, though many of them are like this.

I am looking for answers as to why I am seeing these results - both in this specific instance as well as the broader "how does this happen" sense of understanding Google search.

Thanks for any replies.

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Recent Comments

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Very interesting and if I read correctly, similar to the discussion raised by Daniel Euregetes entitled Broad searches versus exact match searches today. As I commented on that discussion we need to understand more fully why these things are happening because otherwise many newbies will get very unsettled and leave. Whilst I fully accept that the web is not an exact science there must be reasonable answers somewhere,
Regards
Hudson

In quotes "how to develop your own iphone app" this what Google came up for me using Chrome > In order to show you the most relevant results, we have omitted some entries very similar to the 435 already displayed. Also, my first 4 results were videos.

So, in answer to your question. I don't know!

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