Page 1 of Google
I'm sure we all aspire to get to Page 1 of Google search results for our keyword(s).
I say "aspire" because the GETTING TO PAGE 1 OF GOOGLE is hard work and will take effort and time. But it is achievable with good SEO, Social marketing and GREAT content to keep and attract visitors (traffic).
So here it is. My step by step way to get your Web posts to Page 1 on Google. This is my checklist and the method I follow to create websites and get them indexed, ranking and climbing towards Page 1 of Google. I have so many websites and internet helpers to thank for helping me to learn all of this, and I hope you can benefit from it. I love a good checklist, so here's mine for you.
Keyword Research
- Find your keywords. Long-tail keywords. You know, the ones Google lists at the bottom of the search results.
- Get Jaaxy to help you to narrow this list and find the keywords with little competition. You can sign up for thirty free searches. I've found it's the best keyword tool around.
- Take your Jaaxy Keyword research - store your keywords in a text document or spreadsheet.
So, let's say you've found what you think is a great keyword.
Let's See if You Can Rank for this Keyword
If you want to find out if you can rank for a keyword, I would start with Jennifer's Reverse Attack Marketing (RAM). http://reverseattackmarketing.com.
- Do your Reverse Attack Marketing campaign. If you've followed Jennifer's advice, you're already on Page 3 or better. I am only too happy and proud to promote Jennifer's site. You will only benefit from what she teaches. She is very generous in her advice and her little community will give you plenty of support too. I thank Jennifer because she led me to Wealthy Affiliate. Go ahead and join her, it is not expensive, and it may give you exactly the start you need to make your marketing a great success online.
Find Out What Your Competitors are Doing
- For each of your keywords, get Page 1 Google Results and save them to your computer. You need to know what your competition is doing and you can also ride on the heels of their success by giving their great content to your readers.
- For these sites, your "Competition", set up RSS feeds from their sites - keep on top of what they're up to - use their posts for content ideas and when you do, ensure you place a link to their website or post, within your post that quotes their content. Basically, you want to share great stuff on your website and you must give proper attribution to the original author.
- Set up Google Alerts for your keywords - each time an alert comes in, add it to your Post Ideas. If you have all the time in the world, get your alerts daily and jump on them to review the posts, see if they're quality articles that discuss a subject which is relevant to your writing, and start constructing a post/an article about that subject.
SEO
Now, make sure you have your on-page SEO right.
- Make sure each post and page has your photo and author bio, with a link back to your home page or one of your silo pages.
- Create Google Authorship, Analytics and Webmaster accounts if you haven't already.
- Make sure each page and post has a) your author bio, b) a link to a page of your site (here's an example of an author bio)
- Make sure you add Tags, using your keywords list to ensure you use your long-tail keywords.
- Make sure your site is set up to ping each page or post to multiple pinging sites.
- Create a page on your site where you'll paste your Jaaxy keyword list and some images into the page - use this for internal linking - this page will be like an index or a sitemap - add some paragraphs and text so it reads reasonably. This is great for internal linking, which Google loves, and also handy for your readers who will be keen to delve into your content if it's good - so you need to make it easy to find.
- Consider a "Favourites", "Recommended" or "Best of" page and do something similar to above.
- Add the above page to lots of Web2.0 sites
Is your Site Mobile Friendly
- Check your theme renders well in iPad, iPhone and other devices
Does your site have the right Structure?
- Set up appropriate tags and categories (using your keyword list) and a great menu structure. Make sure you have at least 4 main Pages, plus your Privacy, Contact and About pages. Make them interesting pages, please. You want to engage people and give them something interesting.
For each post:
- Add images, including a featured image, all with good alt text
- Use H1 and H3 tags
- Make sure each post has tags and a category.
- Set the posting date if your site shows dates to visitors. Visitors want to see that your site is active. Backdate your posts if you've got an aged domain, and ONLY if your posts aren't about an event in time. For example, if your post is about Christmas 2009, don't backdate the post to July 2005. If you are lucky enough to have acquired an aged domain, back date only one or two posts per day, otherwise it looks unnatural to the website crawlers.
Internal and External Linking
- Set up at least 2 internal links (one to one of your main "silo" pages, the other(s) to another post/s) and 2 minimum external links preferably to an authority site like WikiPedia, WebMD or whoever is the premium authority website(s) relevant to the post's topic.
- Add each post or page to one or more of your Web 2.0 properties
Authorship
- Ensure every post is authored by your name (not "Admin"), has tags and is in the right category.
- Get the post or page indexed using the 19 domain appraisers and Google Webmaster tools, googleping or pingler, among many other pinging sites.
Write yourself silly!
Now, start working through all your 'Post Ideas' - remember, that's the notebook you saved stuff in, which contains your keyword research, your competitor's activity and any great thoughts you've come up with.
- Work out what you can give away to get newsletter sign ups.
- Source some of the great stuff you've already written. You can use this to help build up a giveaway. Your tantalising giveaway is what your readers get in exchange for giving you their email address.
- Create a newsletter sequence on your autoresponder.
- Create a signup or opt-in form for your website.
- Write great articles and submit them to quality article marketing sites like ezinearticles.com
- Spin the articles and submit to the lesser ranked article sites in bulk. Each of these contains a link to your site. If your article is good, websites WILL pick it up and publish it, together with a link to your site. All those links out there signal Google that you have a popular website. All of this contributes to your site moving up the ranks and closer to page 1.
Rinse and repeat this bit - get post ideas from what's current and interesting, from the authorities and popular sites that are talking about the same things as you. And post great content. Post great content every day or two - 700 - 1200 words. Link out to authority sites, compile lists of "Top" things. Gather great content from around the web and write your own take on it to present to your readers. Write punchy titles that provoke a reaction.
Google really just wants great websites which provide really good content with their readers. It doesn't have to even be your own content - you can find something wonderful on another person's site, write some short synopsis about it, provide proper credit to them and a link to their site and your unique take on the subject.
Social Marketing
This is a really important thing you need to do. Social sites such as Facebook, Google+, Twitter, Pinterest, Tumblr, Delicious, Digg, Reddit... are the best way to get your message out to the masses. But you have to be active on these sites to attract and keep your visitors engaged.
- Number One... Ensure you have social buttons on your site.
- make sure visitors can share, tweet, like, pin, tumbl....
- make sure YOU share, tweet, like, pin, tumbl, linkedin etc your OWN posts
- make a Facebook Page, a Pinterest Account, a Twitter handle, etc... and post every post and page to these accounts, together with some "insights about this" that are quirky or informative.
So, how are you feeling now?
I realize that was a lot to take in. So, that's why you're here at Wealthy Affiliate. Kyle and Carson and this wonderful community will step you through all of this, take you by the hand and support you in building your fantastic website and getting your site to Page 1 of Google.
Recent Comments
14
Great article!!!
Thank you for taking the time to write it and posting it
I found it very informative and educational
I have not seen her for about five years. There used to be a list of members you could have a look. Thanks for telling me
Great work and it is even harder to stay on page 1 of Google. Thanks you so much for sharing.
OMG, my head is spinning, you should be charging something for this, it is an encyclopedia, lol! Seriously, thank you so much for sharing what you have learned and breaking it down in a list for us! This is totally awesome!
Jack. :)
I love a good checklist and I'd never get anything done without one. Glad you think it could help you.
You were quick off the mark! I've edited it quite a bit since you read it. It's really just a checklist for the slightly more experienced website owner. I realize it's BIG, but hopefully having it all in one place can be a help for some.
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Very comprehensive article. Thank you for the great tips, Sandi.
Glad to know that I'm doing it right one step at a time.
Adel :)