8 Common Traits Of An Awesome Business Blogs
Most blogs are unique in their own way. It's what makes us want to visit each one and time and time again we find ourselves returning just to check out any new and interesting content.
But even though these blogs are different, they possess some common traits.
Or is there something that they know?
Either way, let us explore these common traits that great business blogs seem to possess.
1. A Call-To-Action PER Post
Having a call-to action (CTA) is a necessity for your business. But there is a fine line on “placing” a call to action in your blog posts and "plastering" it all over the page.
Great business blogs seem to have mastered the art of call-to-action placement in such way that it catches visitors' attention but not in an intrusive nor obtrusive way.
By placing your business' call to action in each and every of your blog posts, you are indirectly transforming them into powerful lead generation pages.
You may need to work on the design, testing and tweaking of your CTA's on these pages until you achieve the desired results.
2. Read More...
A blog post can either be lengthy or brief. But sometimes when you count in factors such as paragraphs, font size, images and the sort, even a short post may need to induce some mouse scrolling to view it from start to finish.
That's why it's great to only display a "preview" or "excerpt" of your blog post when visitors visit your main page. That way, they have the freedom to choose the topics which they are most interested to found out more about.
3. Social Media Sharing
Too much of anything can be bad. Even if it's a good thing.
It's great to have social sharing buttons accompanying your blog posts, but when you have too many on display at once, the distraction can actually overwhelm and deter your readers from sharing your blog post no matter how awesome your post was.
Cut down your social sharing buttons to the major ones or at least the ones that are actually sending traffic to your site and leave all the others out. Your blog posts will also have a cleaner look that way.
4. Sort And Search
Do you love your posts? Think they are great content? Then make it even easier for people to find them.
This is one area where the importance of tagging really comes into play. Tagging can help your visitors sort for any related blog posts that are related to the tag or they are looking for.
Also consider adding a little search function on your blog with also makes it easier (and not to mention faster) way to look for archived or past blog posts.
Nobody likes to be greeted with just a big block wall of text when they visit a blog. Human beings are visual. So spice up your pages with some pictures. (Notice how all of your favorite blogs or website have pretty pictures on em'? That's not a coincidence.)
How you employ the use of images is also equally important though. Use it to highlight a point or really bring something to attention from your post that you deem to be important for your readers. Use images with a sense of purpose.
6. Headline Formatting
Your headline is the first and foremost thing people will see when it comes to your blog posts. To help convince them that the post is actually worth their time reading it, how you actually present your headline for your readers eyes is just as important as coming up with a catchy one.
Make sure it stands out from the rest of the post body by using proper formatting. Such as adjusting its font size, style, and even color. Make it stand out in the page, but not to the extent it overwhelms it.
7. Make It Fast
Many people are impatient. No surprise there right?
Now for the bad news.
Your online visitors are an EVEN MORE impatient bunch.
Therefore if you have a slow loading page on your hands you better do something about it and quick.
If they find that your blog loads too long, they will easily bail and head on to the next site and you may have very well lost a potential prospect.
There are tons of ways to help measure and optimize your site loading times including free tools, tips and software which are freely available on the internet.
8. Clean-Looking Sidebars
Like many other sites, people tend to stuff every “cool” widget they can find into their side bar. At the end, their sidebars look like a heap of cluttered mess which spoils the entire image of the blog.
What's the best practice?
Time for side-bar spring cleaning. If you have a sidebar, take a look at each and everything you have in the sidebar, and ask yourself...
Does it serve a real purpose or function? Is it even practical for your business? If it's a no, then it's time to remove it.
Any web page can benefit from a little spring-cleaning from time to time.
What are your thoughts?