7 deadly online store mistakes
Published on September 1, 2022
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
There're 7 mistakes you don't know about in your store that prevent your target customer from completing the purchase process. If you want to know these 7 deadly online store mistakes then dive in this article and take note to improve your store/s.
7 Deadly Online Store Mistakes
1. Store Speed:
If your store speed is less than 50, make sure that the customer will leave immediately, and not wait another second for the page to load. Check your site for free here:
2. Random Design:
If you follow tea, coffee, nuts, shoes, clothes, perfumes, accessories, and any product that comes to your mind, I advise you to close all non-specialized sections and keep only one section. Be a specialist, people like to specialize in everything.
3. Significant Drop In Price:
Did you know that a significantly lower price in your store than competitors could put you at risk and abandon your store? Review your price offers, as well as do not offer discounts of more than 30% and do not make your store in a state of permanent reduction.. Seasonal discounts only and at a reasonable rate.
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4. Lack of Legal Pages:
In every store, there must be 5 very important things that give the impression and enhance confidence, namely:
- who are we?
- About the store
- Usage Policy
- Replacement and Return Policy Shipping and delivery policy
If there are not all or some of them, add them in an orderly manner and be sure to formulate them.
5. Inferior Product Pictures:
Who likes browsing a product with poor pictures? - Exactly, no one! Therefore, make sure to provide good images of high quality and most importantly express your product directly and clearly. If you provide abayas, provide a picture of the abaya and a picture of the size instructions, for example.
6. Poor Description:
Product description One of the most important steps you should think twice about, this short text of a few words is the last thing the customer encounters before they add the product to the cart. Simply; If your description is professional; The purchase will be made, but if the guest is a guest with spelling errors; Don't wait for sales.
7. Weak Ways Of Communication:
Not having at least one active platform may make the customer question the credibility of your store, so you should be very active on at least one platform, and always mention it in your store for the customer to follow. People love to read between the lines, comments, opinions, especially on social media.
What do you think the common mistake that store owners fall in?
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