Good news and Bad news
Published on July 26, 2020
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Today I have good news and bad news for all of you who are making money online or you are in the pursuit of doing so.
Sounds Too Good to Be True?
The old saying goes, "If it sounds too good to be true, it probably is."
However, I'd say that that saying is only correct in some cases.
For example, when I heard about Wealthy Affiliate and affiliate marketing for the first time, it really sounded too good to be true for me personally. Because I didn't have any experience of this.
I wrote down on a paper that I want to make money online and travel around the world. It was my dream and that really seemed too good to be true.

But as you probably know, it happened and my dream became true and I learned to make money online that enabled me to travel around the world.
Something that sounded too good to be true, was actually 100% true.
So, here's my modern version of that old saying:
- Anyone who PROMISES for you something too BIG without almost any effort nor prior experience is usually a liar.
There are 2 main things that I want to point out from that principle:
1. "NO EFFORT REQUIRED"
You can really achieve extraordinary things in life. If you work hard enough, you'll probably achieve things that you never imagined would be possible.
BUT...
It will ALWAYS, ALWAYS and ALWAYS require effort.
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Anyone who claims that you can get results without effort is usually a liar:
- "Get into a perfect physical shape with this new machine easily." (Fitness)
- "Earn $75 today by watching videos online." (YouTube scammers such as Big Mark)
- "Become a millionaire in 90 days with this new investment." (Investment scams)
- "Make $9,257 in the next 30 days with this new 12-minute online business model." (Online business scams)
They promise you things without EFFORT AND...
2. "NO PRIOR EXPERIENCE REQUIRED"
Once you have achieved a certain level, it's much easier to maintain than it is to get there.
For example, when you go to the gym for the first time, it's hard to lift heavy weights. But once you achieve a certain level, it's much easier to maintain it. There are many reasons for that: You've built the right habits, your body is used it, you have muscle memory, etc.

The same goes for any skill:
I became one of the best chess players in Finland... It took endless hours of practice and 1,000's of games to get to that level. Now I can take a break for many months (or even more) and I barely notice any loss in my skills. It's easy to maintain that level once you've achieved it.
Learning languages. Mastering a new language, takes a lot of effort. You may feel like you'd never learn it and after a day of practicing a new language you feel exhausted. But once you do it enough, you'll master it and speaking in that language becomes natural to you. Now maintaining that fluent level takes much less effort than it took for you to learn it.

Online Business:
If someone starts from 0 without any prior experience, it will be in most cases impossible to make a significant amount of money in the next 30 days. That's just the reality, no matter what's the business model.
However, let's take a person who has already prior experience of building online businesses. It will be much easier for him. Let's add that he may have a large email list where he can send a mass email and make money "with a few clicks of a button".

Good News + Bad News
Which one do you wanna hear first?
Let's take the good news...
Once you reach a certain level with your online business, making money is much easier than it was before.
What about the bad news?
Getting breakthroughs and reaching new levels will always require effort.
That's it.
- Roope "Achieving the next level ALWAYS requires effort but maintaining that level is easier" Kiuttu
PS. Now I'd love to hear from you.
Have you noticed that reaching the next level is always harder than maintaining the current level?
Let me know in the comments below! :)

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