I clicked into "Questions" there because I forgot what I asked. Turns out, 5 months ago, I asked the community here for help with content strategy I'd been asked if I could handle. I didn't know until I asked in here. Based on the answers, I put a campaign proposal together, jumped on a call, ironed out the details, and then got to it.Since then, from the confidence boost (that happens when you get out of your comfort zone), the next client to come my way for content writing now has me as proje

Managing a small team of writers. Asked one for revisions stating that the content can't be generic. It was taken as an opportunity to renegotiate pricing. Surely, tiered pricing only works when there's a base level of quality standards to build on. Too much to ask these days?

Once upon a time, I'd come across a keyword phrase with thousands of monthly searches, weak competition, and go all-in laser targeting it. Now, I analyze it to consider its relevancy to a project. If it's irrelevant to a site, it's likely to have a high bounce rate. If I was publishing for page views only, sure. I'd find a way to make it work. As part of a funnel to drive visitors deeper into a site, it doesn't fit the criteria. I suppose that's progress. Could've wasted hours, published the t

I Google a lot of things. This morning I'm doing content around home decor stuff. I was looking for mantel items authentic to Italy. Murano glass came up. So I checked to make sure it was an Italian thing. Lo-and-behold, Google carted me off to shop in Venice for Murano Glass handmade in Italy. I'm in the UK btw.

Lovin' the questions feature. Posted the other day for advice. Thanks all for the responses. In a way, this could be considered a success post. I've never sold a strategy and content marketing plan. 'til now. The project came together. Client's delighted with the content calendar. I planned a year on a weekly publishing schedule. They signed off on a 3 day publishing schedule, excited to get started. The topics cycle between being product focused and audience interests like artist names and bo