Organising Vendor Emails to Analyse Sales Funnels
Before promoting a vendor, I like to see exactly what kind of emails they send to potential customers. Today, I signed up for the email list of a vendor I might promote—using my personal email, of course. I don’t want special treatment just because they see I’m a potential partner.
But my inbox is already cluttered. That’s where my domain inbox (Webmail) comes in—it’s cleaner and more organised. And did you know Webmail has folders?
Setting Up a Folder System for Vendor Emails
To stay organised, I used Webmail’s Create a Folder option (middle icon at the bottom left). Here’s how I set it up:
- Created a parent folder called "Affiliate Programs"
- Made my 1st individual subfolder for the vendor I’m considering promoting
- Forwarded the first email from the vendor to my domain inbox with this note "This is email #1"
- Moved that email into the folder for that specific vendor.
Now, I can track the entire email sequence that customers will receive after clicking my affiliate links.
Why This Matters
By saving and organising these emails, I can analyse the vendor’s sales funnel more effectively:
- See timing and frequency of emails
- Study subject lines and offers
- Identify upsells and cross-sells
- Spot commission leaks—like if they direct customers to another site (e.g., Udemy) at a steep discount, bypassing my affiliate link.
For affiliates, tracking this info is crucial to ensure we’re promoting ethical vendors who respect their customers and affiliates.
So, that small "Create a Folder" button in Webmail? I, for one, appreciate it! Try it out and see what insights you uncover!
Recent Comments
5
Sounds like a great system Robert! Appreciate the share and info here my friend! :-)
Thanks Jess, appreciated. This offer I'm considering has a 24-hour $200 discount, yet the affiliate earnings are based on the discounted price, not the full price. So I'm curious to see if there ever is a full price. This'll let me see how that works too.
I can see the benefits of that my friend, but... always do your due diligence before moving forward is my advice!! :-)
So true. The last thing I want to do is recommend a program that dupes my readers. It'll be harder to recover from reputational damage than any algo update.
Yep... that's why care must always be taken!
All the very best moving forward with it anyway my friend! :-)