Niche Marketing

Last Update: January 31, 2019

What Is Niche Marketing


Hi Folks

Have you any idea what Niche marketing Is? As a member of Wealthy Affiliate you will certainly have heard it mentioned in the training.


So what's Niche Marketing all about?

You have probably the old marketing adage : "Find a need and fill it" -that's what "Niche Marketing" is all about. Finding a focused group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).

Let me give you a few examples of these Niches :

Golf, Fishing, Weight Loss, Travel, Dating, Alternative Health, Candles, Gaming etc etc

The list just goes on and on and these are just the main headings, there are niches within each of these niches. Think of a subject and there will be a niche market for it.

But the name of the game is to find a "tightly focused" niche. The reason for this that if you target a general market the competition is way too fierce. You will also find it near impossible for the little guy to get a foothold.

And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus for your business.

Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :

1. You can quickly become an expert in your niche

2. It's easier to keep current with a narrowly focused market niche

3. You can respond faster to changes in the market

5. You can build close relationships with key customers that will be hard to compete with

This is something I learned from experience..

By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :

  • Find and research profitable niche markets
  • Locate or develop suitable products/services to market
  • Set up a website to market the products/services
  • Establish a marketing system that works for you

Repeat the process over and over again with a different niche each time.

Imagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many sites could you set up and run?

But a word of caution.

Niche marketing is not a magic bullet. It isn't a matter of putting up a website and then sitting back and waiting for the money to roll in - "build it and they will come" may have worked for Kevin Costner in Field of Dreams, but it doesn't work that way on the Internet - if you do that you'll be waiting a long time.

If you want a successful niche business, you have to work at it just like any other business.

Ok folks, I hope I have given you food for though and you will now go on and market whatever Niche you believe will work for you.

Have a great day, and be successful.

Robert Allan

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sc3092 Premium
Thanks for sharing.
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Robert-A Premium
Happy to share my tips and advice Chong.
Enjoy your Friday.
Robert
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RiaBatista Premium
Great post Robert. Very informative.
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Robert-A Premium
Happy to share my tips and advice Ria.
Thank you for dropping by and leaving a comment.
Hope your day is going well.
Robert
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TommyVTE Premium
Thanks for sharing
Great post
Have a great day
Tommy
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Robert-A Premium
No probs Tommy and happy to share.
Have a great day.
Robert
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terrycarroll Premium
Excellent explanation - thanks Robert.

Love the graphics too.

Terry
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Robert-A Premium
Hi Terry, glad you liked it and hope you went away with a better idea whats required in niche marketing.
Thank you for stopping by.
Robert
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Donna2018 Premium
Hi Robert,
Thanks for sharing your post!
Donna
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Robert-A Premium
Hello Donna
Always happy to share Donna.
Enjoy your Thursday.
Robert
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Donna2018 Premium
Thanks Robert. You have a wonderful day as well! :)
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Robert-A Premium
So far, so far good, but bitterly cold outside and snow on the way.
I have to add this is not unusual for Scotland.
Robert
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Wayne1950 Premium
I have commented on and chatted about some of your other posts especially the problem I am having with niches, I think this will help me to get moving forward again.
Also would like to let all new members that this community is here to help us succeed so ask a question and you will get answers, most times you will get a multitude of answers from members .
Thanks Wayne Miller
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Robert-A Premium
Hi Wayne and thank you for reading and for your input.
Good to know the info will help you move forward.
Once you find your Niche then you stick to it like super glue and you wont go far wrong.
If in doubt, then ask questions and keep asking until all is clear.
Plenty help for anyone who is struggling so don't be shy.
Enjoy your Thursday.
Robert
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Tipqmon11 Premium
Hi Robert, Great information. Thanks for sharing
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Robert-A Premium
Hope the info will help you out as you progress T.
Enjoy your day when it dawns for you.
Robert
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Tipqmon11 Premium
Yes, it helps a lot. Enjoy your day as well!
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Robert-A Premium
No probs and onwards and upwards.
Robert
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Kickbacked Premium
Liked the cartoon at the end! Nice post Robert!

Tim
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Robert-A Premium
Hello Tim
Thank you for reading and I had to put that cartoon in just to show what's possible lol.
Enjoy your day.
Robert
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Kickbacked Premium
Thanks Robert

Have a nice week also!

Tim
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Robert-A Premium
Yes indeed ever onwards and upwards.
Robert
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FKelso Premium
Very good information for those still trying to find their niche.
Reply
Robert-A Premium
Hi Fran
Thank you for dropping by.
Hope you took away a tip or two and a better understanding of how to use that info.
Have a great Thursday.
Robert
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MBartley Premium
Great post Robert, thank you

Murray
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Robert-A Premium
Always happy to pass on my tips and advice Murray.
Have a good one.
Robert
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