The Google-Generated Digital Super Typhoon: Wealthy Affiliate Shifts and Mitigates
The Google-Generated Digital Super Typhoon: Wealthy Affiliate Shifts and Mitigates
This actual photo I took while outrunning another storm, a real waterspout (tornado over water) in 2009. Digital storms may not soak you—but they can still make you run and test your direction!
Is there a silver lining?
We’ve all felt the impact of Google’s updates late last year—affiliate sites dropping in rankings, traffic rerouting, and commissions dipping. It hit hard, and not just for new affiliates. Even seasoned marketers were forced to rethink their strategies.
But I feel there’s a part that isn’t being talked about enough:
If Google’s changes hit us this hard… what happened to the companies that rely on us?
Over the last few months, I’ve noticed—and truly believe—that there’s been a real shift. Not just in affiliate behavior, but in how brands and platforms are engaging with us, the affiliates. Amazon Associates, CJ Network, Corel, and several niche programs I follow are suddenly far more active. There are more campaign emails, Amazon is offering regular incentives and better commissions, and there’s a noticeable rise in the “we’re here to help” tone.
Even one of my resin-maker affiliates has launched a video competition—likely to gather low-cost, authentic video content they can use. That’s not something they would have done six months ago. Some of these outreach efforts do feel a bit over the top—but the message is clear:
Affiliate-driven visibility matters—probably now more than ever.
And right here on WA, I’ve noticed a great shift too.
Not just in the type of memberships joining—but in how WA itself is adapting. There are more live classes, and from what I’ve seen, they’re really on point. The content feels sharper, more relevant. I’ve watched several of the new webinars recently, and from my perspective, they’re hitting the mark—real, practical, and timely.
For me, it’s reassuring to see WA leadership adapting the platform in the right way—working to stay ahead of the curve while still offering incredible membership value.
WA has quietly expanded its training to include strategies across multiple platforms—social, email, video, even leveraging tools like Pinterest and Quora. It was never just about blog posts and Google rankings. Those other mediums were always discussed—but now more than ever, the focus is on helping people adapt to the new reality of affiliate marketing.
And honestly, for the price we pay, WA is still one of the best-value platforms out there.
So maybe—just maybe—this latest shake-up isn’t the end of affiliate marketing as we know it…
Maybe it’s the start of something better for those of us who are ready to adjust and grow with it.
Would love to hear your thoughts.
Have you noticed similar changes—either from affiliate networks or right here on WA?
I hope this piques a little interest.
Rob
Recent Comments
2
Yes! Robbyofstone I have seen a lot of Blogs by AI, but in how WA itself is adapting to this new Ai
Absolutely love that photo Rob!! Where were you when you took it my friend???
As for AI... I love using it as an assistant, but..... it certainly seems to be taking over things here more than I would have thought a while back!!
Hope all is well buddy and enjoy the start of your weekend! :-)