Outbound Links
It has been said that linking out to other sites can lower your rankings and that is very true if you’re linking to other sites irresponsibly. You can’t just hop into bed with anyone. You have to have something in common and they must have a good reputation….Believe it or not, outbound linking can have a positive effect on your page ranking higher in the search engine result pages.
It doesn’t make much sense to link a dog training site to a gardening site does it? “This is called blind linking” That would be silly, creating a bad user experience. If you’re going to link out to other sites, make sure that they’re relevant to your site unless you are offering concise information to the user that will better help them to understand a subject….like linking to a dictionary or Wikipedia.
If outbound linking becomes a method of choice added to your arsenal of seo tactics, make sure, (This is very important) to only link to sites with quality content. This carries weight with Google and offers the best possible user experience for those that visit your site. More than likely they will return, share and bookmark you for such a superb experience!
Keep in mind that you have the responsibility to provide quality content, something of value on your site the same as those you are seeking to link to.
Don’t be a pig with outbound linking. Balance is super important as this can be a double edged sword. Don’t riddle your site with outbound links or it will kill your search rankings. Outbound links can be good for Seo, but only in conjunction with balance and quality content on both sides of the link....
I like 'em short and sweet....
Eric
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Recent Comments
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Thanks for the post Eric. It confirms what I was beginning to think before I began the linking aspect of this business. I want only quality, relevant content and links to sites that offer the same. Good post.
David
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Also there is this plugin called Tiny MCE Advanced that adds an advanced tab under 'insert/edit link' menu, then under 'relationship page to target' you then change it to 'no follow'...this is of course for sites you're linking to that are unrelated to yours or lacking quality content; not doing this could damage your rankings.