Youtubers! New COPPA Laws Could Get You FINED!
Hello my lovely WAers. I hope you're all doing well and are excited with Black Friday right around the corner. I'm so excited to be renewing my membership myself at the lowest price that WA has ever offered it!
If you're new to WA and are still pondering whether you should get this discount, my advice is to GET IT WHEN IT HITS and to ponder later. LOL! That's if you're serious and dedicated enough to grow your online business.
The BEST reason why you should get it, in my opinion, is so you don't worry about needing to come up with the money every single month. That really relieved me of the stress and left me to work on my online business, without worry.
But in the midst
...of all this Black Friday excitement, with Christmas and New Year's too that's around the corner, we still have to make sure that we are always in compliance with rules and regulations, and most importantly, the LAW when it comes to our online business.
I haven't seen anybody write about this and since I'm becoming a bit more serious with "Youtubing" now, there might be others in the community who might be like me, but who don't know about the new COPPA laws put together by the FTC.
COPPA means "Child Online Privacy Protection Act" and it was created to protect the privacy of children online. It applies to everybody who creates content on Youtube, not only to American Youtubers.
It is a REQUIREMENT now that you label each of your video uploads on Youtube as "made for kids" or "not made for kids" and you only have up until January 1st, 2020 to go through your WHOLE channel, video by video, to make sure that you are compliant.
And if you don't do so, you run the risk of being fined $40,000+ per video by the FTC!
Now, if you're 100% sure that NONE of your videos are going to be made for kids, then you can set this at the CHANNEL level so that ALL your existing video and new videos get categorized appropriately.
That way, you won't have to do this one video at a time.
What Does The FTC Consider As A Video Made For Children?
Well, there's a video that Youtube themselves published that you can get to HERE. (This will take you to Youtube directly to see the video).
But if you want a brief list, these are some of the conditions that you should take into consideration when deciding whether to mark your videos as made for kids or not.
What If Your Content Is "Made For Kids?"
You would obviously have to flag your videos appropriate and unfortunately, if they are made for kids, it will affect a few things and your audience will have a lot of restrictions.
The below is what will happen if your content is deemed as "Made for kids":
What this means is that any data that would usually be collected is going to be restricted and that's important if you're monetized on Youtube, or hoping to be monetized.
Personalized Ads are ads that are shown to your audience based on their Youtube/internet browsing habits and that information won't be collected anymore. This means that your CPM will go down, and so will your income from ads.
Additionally, other features like comments will be disabled, and you won't be able to add info cards and end screens to your videos. Your audience will not be able to save the video to watch later and won't be able to save to a playlist.
Another important feature that will be removed, is the notification bell icon. Your audience will not be able to receive notifications when you upload new videos.
Lots Of People Are Not Happy About This...
...but knowing about it will at least save you from getting fined! This is definitely a rough patch for a lot of us but know that overcoming changes is never easy and that it is still possible for you to grow your channel, even if it is kid-friendy.
I hope that you found this post helpful.
Do You Create Videos/Content Made For Kids?
If so, what do you intend to do about these new laws? Are you going to keep making kid-friendly videos and accept these changes?
Lots of Love,