Achille's Heel in Business

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2 years ago

What is the Achilles Heel?

The Achilles Heel refers to a vulnerability or weakness, originating from the myth of Achilles, whose mother dipped him in the River Styx, making his entire body invulnerable except for the part of his foot where she held him—the proverbial Achilles heel. According to iTWire, Email fraud continues to be the Achilles' Heel of business, both online and in brick and mortar sites.

What Does the Achilles Heel Symbolize?

The Achilles Heel symbolizes a person's vulnerability or weak point, often hidden, which can lead to their downfall despite their apparent strength.

What is an Example of Achilles Heel?

An example of an Achilles Heel is a weakness or fault in someone's character that can be exploited by others, such as a strong desire for publicity becoming a person's downfall.

How Do You Use Achilles Heel in a Sentence?

You can use "Achilles Heel" in a sentence to describe a person's weakness, like saying someone is a good golfer, but their Achilles' Heel is their putting, which often causes them to lose matches.

What Things Symbolize Achilles?

Achilles is symbolized by the shield in the last part of The Iliad, representing his strength as a warrior and his role in the Greek battle against Troy.

Is Achilles Heel a Tragic Flaw?

Yes, Achilles' heel is considered a tragic flaw or hamartia, a fatal weakness present in many tragic figures, both in ancient Greek literature and modern works like Shakespeare's plays. A person's Achilles' Heel refers to a hidden or unacknowledged character flaw that can lead to their downfall, despite appearing strong on the outside. This weakness makes them vulnerable to certain triggers that can cause their life to unravel.

Back to the Future

In movies like "Back to the Future," main characters often experience their downfall due to significant character flaws, such as Marty McFly's inability to walk away when challenged, particularly when someone calls him a "chicken," leading to trouble and disruptions in his life.

Game of Thrones

In the initial seasons of "Game of Thrones," Eddard Stark, the leader of the Stark family, the longstanding rulers of the North, emerges as the central protagonist. He is portrayed as a man of integrity and honor, known for his unwavering commitment to his promises. However, his tragic downfall stems from his excessive trust in others, as he naively assumes that they will uphold their commitments just as faithfully as he does. This fatal character flaw ultimately leads to his downfall (Peter Brown of Medium).

https://www.youtube.com/watch?v=PF2bzkPUvWg

Achilles Heel in the Business World.

A Companies Achilles Heel is defined according to the organization’s strength and sustainability. Therefore, it is not necessarily a bottleneck, which is defined as the resource that constrains a business’ throughput (the amount of materials or items passing through a system or process).

Taking an introspective look at how or whether your marketing website and business approach is susceptible to a counter productivity is a good practice to get into. something that should be done by keep an eye on your website analytics. You can also do a SWOT analysis is you feel energetic. Here is a link for your convenience.

https://youtu.be/WI1qXpaAbJs

Know Your Achilles Heel

Knowing what your business’ Achilles Heel is key. It is the best way to protect your digital real estate and intellectual property (your site, eBook, courses, podcasts, videos, etc.) and will keep you ahead of your competitors in the long run. Pay attention to your Achilles Heel – keep an eye on Google Analytics, Google Search Console and any Gmail sent from the Grand Master Google. Your lowest ranking posts are your indicators of your content weakness. Take these metrics seriously.

B2B websites (or business-to-business website) serves companies that offer products or services to other businesses. They are distinguished from websites targeting individual consumers (B2C or business-to-consumer websites) or government entities (B2G or business-to-government websites). (steigmancommunications.com)

Pros of B2B

· B2B has several advantages over other business models such as:

· Predictable and stable market

· High level of customer loyalty

· High order of sales

· Larger Transactions: B2B brings significant revenue streams.

· Reduced Marketing Costs: The target niche audience is way smaller.

· Long-Term Partnerships: B2B businesses have regular and repeat clients.

Cons of B2B

According to Financial Strategist “while B2B companies sell a lot, they miss out on individual customer sales. Profits may be limited due to a smaller pool of business buyers and the need to negotiate contracts, particularly; the company loses key buyers to competitors "(linkedin.com). Other drawbacks include:

· Limited Market: The market is somewhat limited.

· Long Sales Cycle: A single B2B sale can include multiple decision-makes, contracts, and negotiations.

Cons of B2C

One disadvantage of the B2C business model is that the margins are often lower since there’s more competition among businesses selling similar products or services to consumers. This competition drives process down, which leads to lower profits or businesses (Chegg of India). Other cons include:

· Higher Competition: Industries are more saturated with established companies.

· Lower Transaction Value: Smaller individual purchases, lower revenue

· Higher Marketing Costs: May lose market share to competitors.

Four B2B examples include:

• Raw materials such as fresh produce and wholesale meats
• Beverages
• Clothing
• Car parts

What are Some B2C Examples?

• Coffee shops
• Grocery stores
• Restaurants

Achilles Heel of Marketing

The Achilles Heel of Marketing is “our orientation to sell to the potential customer and ignore the existing customer,” according to Gerry McGovern. There must be more focus on the customers on every level. Our audience/visitors and prospective buyers must be our main focal point as proficient affiliate marketers. According to Gerry:

-Many businesses have it backwards. McGovern cited several examples of companies that re-oriented their content around what customers want and reaped the benefits:

-A pool company saw a huge jump in revenue after it started providing details about products and pricing — both its own and that of its competitors.

·A bank reaped a 520-percent increase in traffic to its product pages after it removed those links from the home page and focused the landing page instead on making it easy for existing customers to log in.

Difference Between B2B and B2C

The main difference between B2B and B2C businesses is their intended customers. B2B sells to businesses that resell the products while B2C sells directly to the end consumer. These products can be standard high demand products, food items, and more. According to Key Differences, a leading website on differences and comparisons between two topics:

1. B2B is a business model where business is done between companies, B2C is another business model, where a company sells goods directly to the final consumer.

2. In B2B, the customer is business entities, while in B2C, the customer is a consumer.

3. In B2B, the buying and selling cycle is very lengthy as compared to B2C.

4. B2B focus on the relationship with the business entities, B2C’s primary focus is on the product.

5. In B2B, the business relationships lasts for long periods, but in B2C, the relationship between the buyer and seller lasts for a short duration.

Business to Business

· Checkout process has multiple steps and options

· Multiple pricing tiers and order volume discounts

· Account manager handle issues

· Website is closer to an account dashboard

Business to Customers

· Single pricing tier for all customers

· Customer service team helps customers

· Website is built to attract and convert

· Checkout is streamlined to avoid drop-offs

What is the Achilles' Heel Personality?

A person's Achilles' heel is the weakest aspect of their character, often hidden behind a facade of strength. It's a vulnerability that can lead to their downfall.

How Does knowledge of Achilles Heel Help Businesses?

Understanding the concept of Achilles' Heel can help businesses identify and address their weaknesses or vulnerabilities, ensuring they don't lead to failure.

What is Gerry McGovern Message?

Gerry McGovern, an online ecosystem enthusiast, highlights the importance of trustworthiness in online content. He notes a disconnect between content creators and consumers, with executives seeking valuable information while marketers often focus on self-promotion.

What is Gerry Revealing About Marketers?

McGovern suggests that many marketers prioritize self-promotion over providing valuable content. While decision-makers seek useful information, only a small fraction trust corporate content.

Final Take Home

Gerry McGovern emphasizes the need for businesses to shift their focus from selling to potential customers to catering to the needs and preferences of their existing and potential customers. He shares examples of companies that benefited from aligning their content with customer interests. This shift toward customer-centricity is essential for successful affiliate marketing and overall business success.

How does knowledge of Achilles Heel help businesses?

TheRachele of LA