The Importance of Comments in Your Site
Published on August 19, 2017
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
As we build our websites, one thing that is highly valuable is content on the pages and posts. We create content everyday that is wisely weaved together around keywords that are expected to rank well on the search engines.

On the pages and posts, we expect to have engagement with customers in form of comments. Both positive and negative comments are important for engagement which is important for SEO.
Importance of Comments
1. High Ranking
When a page or posts attracts many comments, Google and other search engines are likely to rank you higher. It shows that you as a webmaster are meeting people's needs which Google values a lot.
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2. More Trust by Search Engines
Though there are other factors that may manipulate trust on your website like age and content, comments also play a key role in this. Ranking higher as discussed above can also be brought about by comments.
3. More Traffic
I couldn't understand this concept a few months ago, but after taking lessons here in WA, I realised how both good content and quality comments brings about traffic to a site.
4. More Revenue
I think you can now begin to figure out how this happens due to comments. It all starts with good choice of keywords, good content, quality comments, high ranking then more revenue.
Each time you create your content, always think about the importance of comments in helping your content to rank better in SEO. Ofcourse it isn't the only sole factor but it is one key among others.
Hope this makes sense to you as it did to me.
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