Keywords: Break it down for me Pj ?

Last Update: May 13, 2016

The other day I had a private message from a member that was going through our training and still just couldn't wrap his head around keywords. He asked me a very brief question....

"Pj., I just don't get it. What are these keywords?"

Well, of course, that wee question was huge to me and I did my best to convey it in a manner I feel he needed to hear as I know so many new members struggle with this concept......heck, in the beginning, so did I.

Well, he was quite happy with my blurb of an explanation so I thought I would share for other new folks that might be in this same state of frustration in their training......Some people just need to hear explanations in a different way.

While this isn't perfect and all-encompassing by any means, it might help get the general idea down for you.

My Response:

"Hi <his name removed>,

First of all, I want you to think of a department store on the day after Thanksgiving.....

It's 5 minutes before the store opens and there are a ton of folks impatiently waiting outside the front door to scamper in there and grab the limited quantity items that are on huge sale.

These are customers likely after something specific and at least found the store selling what they're after.

But, it is a department store...., so, it's separated into separate departments with related items on sale in each department.

When the doors fly open, people will flood in and head to the department where they think their item is located.

So, I want you to think of a website as the department store. And, think of the departments in the store as your pages. They could also be your "categories".

People come to your website, look around, find the category (or pages) related to the item they're looking for.

But, then, once I'm in the Men's Department, looking for that certain pair of shorts, i'm going to narrow it down a bit more. Now, I'm looking for those cool Calvin Klein shorts (insert specific model name). And, so I go over to the Calvin area and start looking through the shorts until I find them and then boom, a sale is made.

This is how keywords work. Your website is going to use a somewhat broad term. the pages will narrow it down a bit further for the visitor (or the categories can do it also). But, your posts are the very specific stuff. Within the post, you're going to tell me everything you know about these Calvin Klien shorts that I saw in a magazine and now want to buy. You're going to tell me how durable they are, how comfortable they fit and that they are on a huge sale.

So, your main keywords are the website, your secondary keywords are either pages or categories. And, the posts are specifics.

An example, if I was planning on selling skateboard parts and accessories, my website name might be something like SkateboardNirvana.com (I totally just made that up just now). Then, my pages OR my categories might be decks (the flat board part), the trucks (between the wheels) and wheels. Then, I might talk about the new Bones Brigade deck with the carbon fiber overlay in a post. Or, I might do a review of the new titanium trucks just released by California Trucks. And, so on.

These longer post items are your low-hanging fruit. Sure, you want your website keywords and secondary keywords to be high traffic and low competition, but that can be really tough. But, if your posts can achieve this status, you're okay.

So, when I'm doing keyword research, I think about what I want to sell and work it backwards. First, I'll check the WA keyword tool for a four, five or six word phrase (still referred to as a keyword) for article power and competition. If I can come up with a handful of those, I'll think about how I can either categorize them or use pages to get the same result. Then, lastly, I'll think about a title for the site and a domain name.

Once i have this list compiled using the WA keyword tool, I go over to the Google Keyword Planner and import the list there and see if they match up. Is the Google keyword planner ALSO telling me that these long-tail keywords have decent traffic via monthly searches AND low competition (fewer websites using that same keyword).

Also, I just Google a few of the terms and see who owns slot number 1 and then check out their website. Does it suck? Good, then I can beat them. At the very least, I'll do what they're doing, except better!

I know this is a very long answer, but you asked a huge question. I'm not complaining. You're being smart. Keyword research is truly the key to any successful website. If you don't get this part right, you're spinning your wheels and going in circles. So, I respect the question and thereby, gave you the best answer".

Again, this isn't the end-all answer, but just another way of looking at it. I hope it helps.

Cheers,

pj

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JeffBoivin Premium
Thanks for this VERY useful resume. My keywords research need an update ... my research was, let's say not as good as it will be now. Best Regards, Jeff
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roamy Premium
Wow, so well explained.It took me some time to figure out what keywords really were,l wish l had an answer like this one,very well explained.
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NannaGoosey Premium
What a great analogy! Thanks for this, Pj, it's very helpful.
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NRosales Premium
Thanks PJ, very helpful for the future website.
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Patirke Premium
But to use the Google Keyword Planner you have to pay.
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Rynsden Premium
Very helpful. Thank you Pj so much for sharing.
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PjGermain Premium
Awesome! Thank you!
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viyee Premium
Thank you very much Pj. Great information and very helpful.
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PjGermain Premium
Thanks Peony, I'm happy it helped!
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DeniseOlsen5 Premium
Very well explained! I even learned something from this. Although I have been having pretty good luck with keyword search you can always learn more that will help you even more!
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PjGermain Premium
Excellent! Thanks so much Denise!
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rcsamra Premium
So... a post title should be your main keyword ?
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MKearns Premium
Yes PJ. Keywords should resonate and define core benefits for the site reader. When you advance through the hierarchy of benefit descriptions asking "so what" until it gets to where you can't ask that any more, you have targeted your keyword.
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PjGermain Premium
Well said, Mike!!!
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JoaquinD Premium
Very nice and well explained breakdown of keywords, PJ., thank you and cheers
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PjGermain Premium
Thanks a bunch!
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FrankT1 Premium
PJ, you have a unique writing style..I enjoy reading your material
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PjGermain Premium
Thanks so much Frank!
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Marcel92 Premium
Great help on keyword placing, PJ.
Marcel...
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PjGermain Premium
Much appreciated Marcel!
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Cristina11 Premium
Analogies work better if someone need an explanation, Pj!
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PjGermain Premium
Thanks a bunch Cris!
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rocky2 Premium
Great post one again PJ! The picture of the man banging his head was exactly how I felt when I first heard the term KEYWORD! What nightmares I had. Thanks for explaining it so perfectly. Have a wonderful weekend!
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PjGermain Premium
LOL!! Thanks so much Rocky!!!
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dgharvey Premium
Well done PJ, that's a great way of explaining to those who are not sure.
David
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PjGermain Premium
Much appreciated David!
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What a great photo. I know I have felt like that at times too.
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PjGermain Premium
Thank you!
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SongbirdDL Premium
Thank you PJ and like you said, sometimes we just need to hear explanations in a different way. :)~Danielle
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PjGermain Premium
Much appreciated Danielle.
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TommyK Premium
You have a great way of conveying a message Pj and I have to say that makes it a lot clearer for me as well.
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PjGermain Premium
Awesome, thanks very much Tommy!
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Ultimateless Premium
WOW! Quite a story and very informative and all I knew was: Keyword 1 or 2 words, longtail keyword 3+ and now you tell me this! I've only just started and I now have more knowledge about website functions in 10 days than I have had since the 80's....lol!
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PjGermain Premium
LOL!!!! That's hilarious!! So glad it helped!
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paulgoodwin Premium
As always you hit the nail right on the head !!!
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PjGermain Premium
Thanks much Paul!
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AchuthanN1 Premium
Excellent job. Thank you Pj.
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PjGermain Premium
thanks again brother!!!
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Timea Premium
Beautiful. Thank you so much for taking your time and trying to help us here!
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PjGermain Premium
Outstanding, Thanks Timea!
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KariLee Premium
Clear as a bell. Thanks PJ
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PjGermain Premium
Awesome! Thanks a bunch Kari!
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MNorton Premium
Hi PJ,
I really like your answer, It helped me out too. I wasn't sure about keywords, but that made it much clearer. It was explained in a simple way anyone could understand. Keep up the good work. Have a good weekend.
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PjGermain Premium
Awesome Mary, I'm so happy it helped!
Blessings!!
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laurenjean Premium
Brrrrilliant as always! Thank you for that excellent explanation!
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PjGermain Premium
Much appreciated Lauren!
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KJ71 Premium
your way of explaining things is excellent for everyone. But I find it particularly useful to a noob like me!!
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PjGermain Premium
LOL!! Thanks again Kev!
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LizPB Premium
Great info as usual ;-) Thanks for sharing!
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PjGermain Premium
Thanks so much Liz!
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TGrisaft Premium
Excellent explanation and thanks for sharing.
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PjGermain Premium
Thanks again Tom!
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RoopeshG Premium
Enjoyed this alot thanks.
Just a question.You mentioned posts are the specifics.Is that the reason why during the Bootcamp Kyle gets us to do our WA review on a post rather than a page?
Thanks Peej
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PjGermain Premium
Yes, I believe so Roops. You can use the pages or the categories as the "departments" in the stores analogy. The articles are your more specific stuff. So, you could have Wealthy Affiliate Review, The REAL MOBE Review and so on and so on and then use a category archive menu option called "Reviews" .
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RoopeshG Premium
Makes Sense.Thanks for clearing it up.Have a super weekend.
Cheers
Roops
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beawise Premium
Thanks PJ, your explanation is very clear and helpful!
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PjGermain Premium
Excellent Bea, thanks very much!
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verazhelvis Premium
Thanks... I thought I understood it. It appeares- there's much more to it...your analogies and images are really helpful. Thanks for being so generous in sharing your knowledge.
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PjGermain Premium
Thanks much Vera!
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carllio Premium
Thank again, PJ! Very clear explanation on keywords!
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PjGermain Premium
Much appreciated Elliot!
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carllio Premium
You're welcome!
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Sgreen2016 Premium
Awesome once again thanks~Sherry
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PjGermain Premium
Thanks a bunch Sherry!
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LisaFranks Premium
Brilliant, PJ! Thanks :)
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PjGermain Premium
Thank you Lisa!
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LisaFranks Premium
Welkies!
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Harrysastar2 Premium
Spot on as usual PJ, thanks for sharing
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PjGermain Premium
Thanks again Harry!
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catlady13 Premium
Thank you for this, it really helps!!!
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PjGermain Premium
Excellent Liz, thanks again!
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dianegailit Premium
I love the idea of comparing keywords to departments in the department store!! You are 'the man', PJ!!! Thanks for sharing this with us :-)
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PjGermain Premium
Thanks so very much Diane!
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AHohaia Premium
Hi PJ, I absolutely love your explanation about keywords! Easy to follow and understand. I am a huge fan of your other training blogs as well. You are a gem. Thank you!!!!
Anke
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PjGermain Premium
Awww, thanks so much Anke!!! I deeply appreciate it!
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CathyS Premium
OK - so PJ - you know I'm gonna totally borrow your department store analogy. You rock!
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PjGermain Premium
LOL!! I'm honored Cathy! :-)
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joyweb Premium
Thanks PJ.
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PjGermain Premium
Thank you Joy!
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AlexEvans Premium
Pj thank you for the explanation so many ways to look at things and the insight into how you roll, # Pj rocks.
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PjGermain Premium
Thanks a bunch (again) brother!!!!
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holly68 Premium
Thank you very much Pj! You are a great teacher.
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PjGermain Premium
Thanks so much Holly! I just do my best.
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Keith10 Premium
That's brilliant PJ, I thought I knew about keywords - it turns out - not really.
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PjGermain Premium
Ah, I hope it helped Keith!
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roesal Premium
PJ that was a great explanation and very easy to follow and understand the steps involved. Thank you for sharing your knowledge.
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PjGermain Premium
Excellent, thanks Theresa!
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sydlippett Premium
Many thanks PJ
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PjGermain Premium
Thank you!
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Brookline Premium
Very cleverly done my friend, a great alternative teaching approach to this important aspect. Many thanks for this and all your other valuable contributions.
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PjGermain Premium
Thanks very much David!
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LesleyHamlin Premium
"First, I'll check the WA keyword tool for a four, five or six word phrase (still referred to as a keyword) for article power and competition".

I love that - I think many new people (me included until a short while ago), didn't know that a phrase is a keyword.

Lesley
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PjGermain Premium
Yes, it was very confusing for me too in the beginning! Thanks Lesley!
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Mimi-CU Premium
Awesome breakdown. Thanks for taking the time to write this post, I'm sure it will remain a valuable reference for a very long time.
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PjGermain Premium
Excellent. I hope it helps someone, anyone..... thanks a bunch Mimi!
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KayWinkler Premium
This Pj really has good stuff for us all!!!! Congrats on Your skill of being an awesome teacher, Mr Pj! Thanks.

Kay
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PjGermain Premium
Awwww, thanks so much Kay, that means a lot!
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DaleOdom Premium
Very well said Pj. The only part I didn't quite understand is What is Google Keyword Planner? I haven't heard of that yet in the lessons.
Thank you
Dale
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PjGermain Premium
Thanks Dale. Google Keyword Planner is the tool used by the Google PPC system (Google Adwords) help folks setup their Pay Per Click campaigns for Adwords. I think you have to have a credit card to setup an account and use their built-in tool - Keyword Planner, but you don't have to pay anything......

https://adwords.google.com/ko/KeywordPlanner/
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DaleOdom Premium
Thank you again Pj. I will check this out.
Dale
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shannon888 Premium
I just tried and they wanted me to set up an ad, a minimum of $1 something per day. Wish I could see what it is without spending money. Great training PJ!
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DaleOdom Premium
Thanks Shannon.
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Jkuik Premium
Very good analogies for any anyone to grasp. Especially an old school ex-skater like myself.
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PjGermain Premium
Much appreciated James!
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TStar Premium
Great article and as a newbie to WA I appreciate your fantastic explanation of keywords! Also, I wasn't aware yet of the Google keyword planner....so thank you! I will keep your article in mind as I'm planning my content and growing my site :)
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PjGermain Premium
Awesome, happy to help Teri!
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JMario Premium
well explained
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PjGermain Premium
Thanks again Mario!
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stevecox Premium
Very easy to understand (and relate to) explanation . Thanks PJ
Happy weekend, Steve
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PjGermain Premium
Thanks a bunch Steve!
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Kroher23 Premium
That's a good lesson there. Need to put more over on the Google keyword planner.
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PjGermain Premium
Thanks much Kevin!
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lynnimaus Premium
hey PJ thx for that,you nailed it in it most simplistic way,even I get it.LOL
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PjGermain Premium
LOL! Thanks Hans!
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chuka Premium
You are a beautiful storyteller PJ and that's a sign of a good teacher. I liked the illustrations here, which I find very useful, thank you :)
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PjGermain Premium
Awesome, thanks so very much Chuka!
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gardenguy Premium
Wow.....what a great dissertation. I've got it bookmarked, saved, and printed out........just to be able to study on, and on.....and to never lose or misplace. The reverse engineering part is eye opening.
Wayne
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PjGermain Premium
Outstanding, thanks very much Wayne!
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JudeP Premium
Great explanation Peej :)
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PjGermain Premium
Thanks very much Jude!!
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