Content Marketing Strategy and SEO That is Timeless

Last Update: August 18, 2015

First of all, let me reiterate what you already know from your Wealthy Affiliate training.....

Engaging Unique content relevant to your chosen niche is KING!

There is no substitute. There is no short-cut if you want a professional website that is going to stand the test of time and bring the traffic. My favorite little quip:

"Build it and they will come"

Many folks new to WA ask, "How long does it take to get some (targeted) website traffic to my new website?"

Again, this depends on you, your research and your writing. I have talked (chatted) with several successful WA business owners and picked their minds for the best techniques and searched for the common success traits that each of them are utilizing.....

Content and SEO are the keys (once you get your preliminary techniques for site-building learned.)

Before I go on, let me also mention another tidbit of information. I never consider my website "done". For me, it's always a work "in progress". Why, you might ask? Well, not only does the content need to be refreshed consistently, but website design and your media need to be refreshed every so often. I have about a dozen websites, but by the time I'm finished refreshing the layout and design on the first, the last one is in dire need. Additionally, one of the best bits of advice I received was to post a blog note or add a page to each site daily. Write, write and write some more.

Okay, back to the topic....

Content Marketing and SEO

As I mentioned, subsequent to niche selection and on-page SEO techniques (where we could spend hours discussing) there is Off-page SEO and your content marketing strategies.

First, let's discuss Content marketing....

Your keyword research is paramount. The catalyst for how your content will be fleshed out and perhaps in what order. In our training, we are taught how to find traffic-driving keywords for our main page, title and website URL. Hopefully, we'll find some low-competition, high-traffic keywords that fit all three - main page, title of website and URL. Nope, not always an easy task.

Next, we look for the LSI Keywords - Latent Semantic Indexing

Don't get too wrapped around how this term sounds - basically it's just a bunch of words or phrases that are used like synonyms for your main keywords. But, if you learn to build pages & posts with LSI keywords AFTER you have built some primary real estate with your main keywords, these LSI pages/posts will help solidify the first.

If you Google your main keywords, you'll notice at the bottom of the page are Google's suggestions for "Searches related to" (insert what you just searched for) - These are quick LSI suggestions....

This is one way to help build your Content Marketing Strategy.

In a nut shell.....

Write your main page or post about your main keywords.

  • Write at least one page or post on your LSI
  • Thereby, you should have about 10 pages to start you off right there.

Then, you can take each LSI and Google that and you'll get 8 more possible writing topics PER LSI. That's what? 65 pages total after you're done? That's a solid beginning for an authority website in your niches.

Okay, so.... the last note and reiteration on Content marketing.....

Write "Engaging Unique" content.

I know, I know. I repeat those words time and time again. But, they deserve emphasis. With the Google algorithm changes, the number 1 search engine just gets smarter and smarter. Gone are the days of writing weak content and expecting huge rises in traffic.

Learn to write content that is powerful and worthy of other websites linking to your stuff as a "resource". And, gone are the days of writing short "copy". I aim for 1500 to 2000 words these days (for pages, really, not posts).

Here are FIVE major tips to ensure your content is solid for your readers and for SEO:

  1. Target one keyword per page - don't waste time trying to write for more than one keyword - you'll spin your wheels and not get anything accomplished.
  2. Include the keyword in your copy. - Google is good about determining what a page is about.
  3. Use the exact term. - Don't mix up your keywords and think Google will rank it. Use it exactly how you found it when doing your keyword research.
  4. Optimize, but don’t overdo it. - don't keyword "stuff" an article. Google will sense that and devalue your page/post quickly.
  5. Establish a minimum page length - longer copy these days.

Tips for getting the most out of each page of your stellar content.

As I mentioned before, write stellar content, full of mixed media, lists, step-by-step explanations and more. Research what your competitors are doing and take the best of each one and build content that has all the elements. Blow them out of the water with something no one else has.

Now, that being said.... Give it to your readers in nicely delivered bite-sized chunks that is easy to read, laid out in an easy-to-follow manner and engages your readers.

Ask questions, use video, charts, diagrams, downloadable "Whitepapers", perhaps even a free ebook (with YOUR links embedded). Do surveys, setup an email autoresponder, write a Q&A section for your niche, learn how to add an audio track (or even begin podcasting - an entirely new ballgame).

Plan your content out for scalability, sections and then subsections. Google loves this as the subsections will support your main sections. And, don't forget to do your internal linking. Cross-link your posts. Link keywords in your posts to your static pages. This is how Wikipedia became the defacto giant of online encyclopedias.

The last tip for the day is this.....

Get your website known - off-page SEO - Socialize it, market it in the top five or six niche directories, issue a Press Release, etc.

But, don't neglect your inner-pages and other stellar high-end posts that you feel are worthy. Many beginners don't think about getting their inner pages backlinks. Again, this is what the major search engines take note of - not only links to your main URL, but links to inner content that supports your main page - we call these "deep" links.

Well, as you can see, keywords, content marketing and SEO all come into play and create a synergistic powerful traffic pulling professional website. I know it sounds like a lot to bite into and truly it is. But, as my dad taught me, "P.j. it's this kinda work that separates the men from the boys". (no offense, ladies)

I hope this writing has prompted some thought, given you some ideas or helped reinforce your WA training. If so, my goal has been accomplished.

"Build it and they will come!"

Cheers,

peej

Join the Discussion
Write something…
Recent messages
Freeva7 Premium
Wow, this is a lot to take in, a lot of really good stuff! Thanks for all that valuable info, keep on writing please! :)
Reply
PjGermain Premium
LOL! Thanks very much!!
Reply
ValMullins Premium
The momentum goes on forever here at WA! It just keeps getting better and better. I have been here a little over a month and I can hardly wait to get back online to do more.
Reply
ricksr Premium
You are on a Mission PJ.......don't stop.....keep the peddle down.

Rick
Reply
PjGermain Premium
LOL! Thanks again, Rick!
Reply
jessbarz Premium
Hi PJ,
I really liked this blog. I did have a question though about the frequency of posting. I thought that by posting daily Google would not rank your website. But here you say that needs to be done daily. Do you know the final verdict on whether posts should be made daily?
Reply
PjGermain Premium
Like almost every business question, the answer is, “It depends!”

Certainly consistent posting is a key element of success for a number of reasons:

1) Consistent posting “trains” your readers to expect something and builds an audience. It’s part of your content cadence.

2) Consistent posting contributes to higher traffic and search engine benefits

3) A regular blogging frequency enables you to dominate a content niche, which is at the heart of content marketing. I describe that strategy in detail in the post Ten Strategies to Battle Content Shock.

4) Committing to a schedule helps you to be a better blogger through practice.

There is no one-size-fits-all answer to post frequency. Determining your ideal posting schedule needs to be a consideration of:

I recommend posting at least once per week and socializing the link to that post as much as you can. As you get into the writing groove, try to manage at least four times per week. But, keep the above points in mind. In my head, I say "once a day", but I get busy with off-page SEO, WA assistance and other things! So, it averages to 4-5x per week, realistically.
Reply
jessbarz Premium
Thank you for the insight and I will definitely check out your other post. I am averaging about 2-3 times a week of getting a new post on my website with a good schedule that keeps me working on it regularly. Thanks!
Reply
PjGermain Premium
Excellent! Keep it up, Jess! You're doing great!
Reply
3chas80 Premium
Thanks peej....more tools for the toolbox!
Reply
JewelCarol Premium
Appreciate very much yr awesome blog post, I learnt something,thanks for sharing, Peej. ;))
Reply
PjGermain Premium
Thanks much, Jewel!
Reply
Je88 Premium
Off page SEO is not commonly taught about here.a lot focus on page Seo.Which I think off page SEO is extremely important as well.
Reply
mrbill6771 Premium
Thanks, peej! So many good ideas. So much good advice! Keep it coming!
BIll
Reply
Jonny89 Premium
always appreciate your incite. Thank You
Reply
PjGermain Premium
Thanks much, Jonny!
Reply
AlexEvans Premium
Hi PJ
Really enjoyed reading your post . Such good advice and tips .thankyou for sharing.
Alexander
Reply
PjGermain Premium
Thanks much, Evan!
Reply
Firekeeper Premium
The LSI is a cool idea I just overlooked until now.
Reply
PjGermain Premium
Firekeeper! Love that handle! Pleased to meet you!
Reply
solidbase Premium
Thank you for this valuable information and good tips.
Much appreciated.
Reply
PjGermain Premium
Thanks much, Solid!
Reply
WillSucceed Premium
Thanks Pj, excellent post, I will bookmark and share it.
I have a question for you and all our friends: what do you think about buying traffic? I mean, non CPC traffic, I mean something like this http://www.maxvisits.com/ (just to mention one of the first on the list).
Again, thank you.
Loris
Reply
PjGermain Premium
Hi Loris, I tried this a few times, years ago. Much of purchased traffic is either too generic to make a good ROI or simply fraudulently generated with bots. The last time I did it, it was all legit traffic, but from an Asian (and I can say this) country with zero conversions.

I would feel better about spending my advertising budget on a Press Release or Social Media Marketing.
Reply
PaulDG Premium
Thanks PJ, great post reiterating the finer points.
Cheers
Reply
PjGermain Premium
Thanks much, Paul!
Reply
anderscj Premium
Thank you Pj. This has definitely sparked lots of ideas for my posts and pages and clarified it all for me.
Reply
PjGermain Premium
Excellent, Anders!
Reply
kmer6 Premium
Thank you for the excellent presentation. It is practical and logical and sometimes we need to be reminded.
Ken
Reply
PjGermain Premium
Precisely, Ken. Thanks bro!
Reply
LLiu Premium
PJ again thank you for this valuable information, Such good information. Those little tiny bits of information is so valuable to me, being so new to this, and WA members. I know that I will keep having to go back and review lessons, and I learn something new every time. I think it is good to review lessons any way...awesome teacher, and no offense taken. Linda
Reply
PjGermain Premium
Thanks, Linda!! You'll get it. Hang in there!
Reply
LLiu Premium
Thanks PJ, sure hope so...
Reply
Rmaisey Premium
Wow this is great! Thank you so much
Reply
PjGermain Premium
Thanks very much!
Reply
Pisquali Premium
Thanks Peej, I hadn't looked at LSI yet.
Reply
BNeki Premium
Hey PJ, thanks for posting this! I've much to learn but this will be a big help to me going forward. Thanks again! :)
Reply
ActionPlease Premium
This post is Gold!
Thank you for sharing all this useful information!

I have a couple questions, if you don't mind.

#1. You say a page should have copy of 1500 - 2000 words.
What word count do you recommend if it is a blog post?

#2. When optimizing the main keyword in your copy, how many times should you write it? (Assuming the copy is 1500 - 2000 words.)

Lastly, in your experience what works better... Static pages, or blog rolls when building a website?

Thanks so much!
Gloria
Reply
PjGermain Premium
Hi Gloria,

My pages target 1500 to 3000 words. Because I personally feel pages are more for static information for your visitors to review. Blog posts, again, my personal opinion, are for items or topics that are more brief and like tips and things.

see a deeper explanation here: But, I don't try to "stuff" keywords in my articles or pages too much. I DO try to "naturally" get them in the Title and H1, H2 and H3 tags. Also, when I use images and video, ensure the keyword is the filename of the image AND in the ALT tag of the image or video.

So, the keyword may only appear about 10-15 times through out this "long copy" but, it's also image/video tagging that helps and sets your SEO apart.

I hope that helps!
Reply
ActionPlease Premium
Thank you! Those tips will be very helpful to me on my journey.

I did check out your other recommended post and had to chuckle and agree with you at the end... I actually do know a bit about permalinks, having created a little website a few years ago using Wordpress... But, when it came to your explanation on "pages or posts"... Yeah, sorta "clear as mud." :D

Thanks for taking the time to reply!
Gloria
Reply
AnaRosado Premium
Thank you for another great lesson!
Reply
PjGermain Premium
Quite welcome. Thanks for the comment, Ana!
Reply
Dmorrow Premium
Thanks Peej, for yet another helpful and very beneficial blog post! Not only am I learning new things from WA every day, but so many others have much good stuff to add to and enrich it!

Thanks again,

Debby
Reply
PjGermain Premium
Aw, thanks much, Deb!
Reply
ValMullins Premium
As always, Your post is spot on! Hadn't learned about LSI keywords. Sounds like it goes hand in hand with everything I am learning here. Thanks.
Reply
PjGermain Premium
Cool! Thanks, Val!
Reply
Rosenbo Premium
This is for sure a post I will bookmark! Great info all explained so clearly. I really like that about Googles suggestions for searches related to ... That's super! Thank you :-)
Reply
PjGermain Premium
Excellent! Thanks, Katrin!
Reply
Jess518 Premium
Thanks for the solid info. I'm gonna continue trying to implement more and more of the work that separates the women from the girls lol ;)
Reply
PjGermain Premium
LOL! Thanks, Jess!
Reply
EKautz Premium
Great stuff peej!

One question - what do you mean by "your copy" on point number 2, "2.Include the keyword in your copy."?

Thanks,

ROCK ON!
E
Reply
PjGermain Premium
Ah, I sometimes use the "sales copy" verbiage when I'm referring to article writing content. So, in this context "your copy" means your article/media content that you create.

Thanks!
Reply
EKautz Premium
I kinda figured something like that but wasn't positive that I'd maybe missed something.

Thanks

E
Reply
pinkabella Premium
Some excellent information there thank for this
Reply
PjGermain Premium
Thanks much, Pink! :-)
Reply
Aquila68 Premium
High quality content in this post PJ. Thanks for the information. I am trying to wrap my brain around this whole concept of internet marketing, I tend to be analytical about things; and slow to understand new ideas. This will help.

I am unsure of my first niche market, but I am finding it a little bit easier as the light is turning on to understanding the whole concept. I need to see the forest before I can concentrate on a single tree. Again, thanks for your work here, it is helpful.
Reply
PjGermain Premium
Take it one step at a time. The training here is very valuable and the best on the Net. Go through it multiple times if needed and ask any questions. We're here to help!
Reply
RoopeshG Premium
Great post.thanks a lot.
Reply
PjGermain Premium
Thank a bunch!
Reply
copperdell Premium
Thank you PJ good advice
Reply
PjGermain Premium
Thank you Sherrie!
Reply
DMBAKA Premium
Thankyou for the encouragement words
Reply
PjGermain Premium
Thank you, David!
Reply
Quincy17677 Premium
Excellent post with really valuable information in a new perspective. Thank you for the encouragement and sharing.
Reply
PjGermain Premium
Cool! Thanks, Quincy!
Reply
CaroleG Premium
I'm very grateful to you for sharing those tips with us. It didn't fall into deaf ears... or rather, blind eyes. It'll only make things much easier for me in the future. You have brightened my day. Thanks again.
Reply
PjGermain Premium
Awesome! Thanks very much, Carol!
Reply
suzyq97439 Premium
Thanks PJ! I think I still have brain lock on this SEO stuff. But I am determined!
Reply
PjGermain Premium
LOL! Hang in there, Suzy. You'll pick it up! :-)
Reply
EricBray Premium
Hi Peej, Thank you for this great summary!
Reply
PjGermain Premium
Thank you, Eric!
Reply
RonCooper Premium
P.J.

Thanks for the short "how to do it" blog on making it happen.
Reply
PjGermain Premium
Thanks, Ron!
Reply
SStarrs Premium
Hi Peej . Great information . Thanks for sharing .
Reply
PjGermain Premium
Thank you, Shirley!
Reply
Martintoal1 Premium
Thanks for sharing you get better at this every time I check Thanks again
Reply
PjGermain Premium
Thanks, Martin!
Reply
BenORourke Premium
That is it in a nutshell Peej. Keep on doing.
Reply
PjGermain Premium
Thanks much, Ben!
Reply
Martstervt Premium
Thanks Peej,I am informed............Marty
Reply
PjGermain Premium
Thanks, Marty!
Reply
TanjaRita Premium
Lots of great info! Thanks for sharing.
Reply
PjGermain Premium
Thank you kindly, Tanja!
Reply
jpleeds Premium
Wow impressive and thought provoking thanks.
Reply
PjGermain Premium
Awesome, thanks JP!
Reply
Mark1957 Premium
Hiya Peej.....diamond quality content here, thanks so much!!
Nothing else to add except bookmarked for reference.
Mark
Reply
PjGermain Premium
Glad to help, Mark!
Reply
cblackston Premium
Thanks PJ, more food for thought!:) copied and pasted to notepad.
Reply
PjGermain Premium
Awesome, thanks Chris!
Reply
CVork Premium
Thanks for the blog. This solidifies some things I am doings already and gives me more things to work on to make my site the best it can be.
Reply
PjGermain Premium
Awesome, Calvin! You're on the right track!
Reply
Je88 Premium
Peej. I don wanna compliment your work here.more than a thousand words here and I can feel your blood in it.Hot blood I mean.The giving bACK mentality. Thanks for the Lsl stuff.sorry but got to say you are such an awesome badass.

Buddy I will keep this training in my heart.bookmarked in my soul
Best of the best!jeff here wiith much respects fot you.
Reply
PjGermain Premium
Wow, thanks VERY much, Jeff!
Reply
Je88 Premium
Peej.Good effort.I admired. Take care bro.
Reply
Markenneth Premium
Yes very thought provoking. Still makes me nervous and think "Can I do this?" But you never know if you never go is my philosophy. So, here I go!!
Reply
PjGermain Premium
You can do it Mark. The only difference between you and me is time :-)
Reply
DiegoTorisco Premium
Great post, friend. That's it, "Build it and they'll come!". Thanks!
Reply
PjGermain Premium
Thanks much, Diego!
Reply
dickw Premium
Hi Pj,
That's pretty impressive. Thanks, Dick
Reply
PjGermain Premium
Thank you sir! :-)
Reply