Work ON Your Business, Not IN Your Business

Work ON Your Business, Not IN Your Business

So what does this mean, exactly?

If you're the CEO of a listed company, you don't work IN the business.

You've got employees for that.

Your job is to keep the company legal and ethical and, within that constraint, return value to shareholders and exceed their expectations.

You've got a 10 year plan, a five year plan and a roadmap for the next one or two years.

You are working ON the business.

If you have your own online business, which you will have as a member of Wealthy Affiliate, then you are the CEO of that business.

But of course you may be all the employees too!

Just don't let the need to work on all the nuts and bolts get in the way of the long-term planning. You need to know where your business is heading and what your goals for it are.

Case Study

Here's a recent case study from one of my own websites.

I spent several days working in the business, wearing several employee hats. I

1. Created a lead magnet in the AI space and loaded it onto the website.
2. Created a 4-page funnel of landing page, opt-in, confirmation and delivery.
3. Wrote the delivery email and set it up for auto delivery after opt-in.
4. Was accepted as an affiliate by several vendors in the AI space.
5. Copied those vendors' emails into email series, all delivered automatically following the delivery email.

With that system in place, I switched to working ON the business, because all that I had to do now was drive traffic to the landing page. The automated process I'd put in place (and, of course, automation is an alternative to employees) takes care of it from there.

So now I just paid organizations, such as Facebook, Google Ads and even Solo Ads, whose expertise is driving traffic, to send visitors to my landing page.

Future work here is tweaking the process to maximize return and examining data to find out the best traffic sources.

That's working ON the business.