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INSIGHTS2 MIN READ

Grammar 101: Advice and Advise

phil1944

Published on June 19, 2022

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Grammar 101: Advice and Advise

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If you're a native English speaker and just want to avoid common grammatical errors in your writing (such as blog posts on your website) there are only a handful of rules that you need to memorize.

So this series of posts is for those who'd like to ditch the Grammarly crutch and just know what's right and what's not.

Here's the sixth one:

Advice and Advise

These two are not exactly frequently confused, but "advise" is frequently used instead of "advice".

And it's all to do with pronunciation.

As American spelling diverged from British spelling, particularly with the emergence of the Webster's dictionary, one of the notable changes was the substitution of "z" for "s" in words that ended in an "ize" sound.

So, realise became realize and apologise became apologize, to show two examples.

Unfortunately, it wasn't 100%.

advertise and advise are still spelt with an s but pronounced as if it were a z.

Advize

So "advise" is pronounced as if it were spelt "advize".

This is pretty much all you need to remember.

"advice" is pronounced as it's spelt "adv-ice".

Verb and Noun

To make it clearer, "advice" is a noun. Correct usage would be "They gave me the same old advice" or "Here's some advice you might find useful".

Whereas "advise" (don't forget to pronounce it "advize") is a verb. Correct usage would be "I will advise him not to attend the play" or "Will you advise him to stay home?"

So, hopefully the usage of these two words is now clear.

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