Not all of our promo efforts have to be online.
Just the other day I went out on a bit of "jolly" visiting news agents asking if I could put my business cards in their shop window, some charged me a small fee but most of them allowed me to display my card in their window for no charge.
It felt great being able to leave technology at home, jump in the car with my business cards and go advertise the "old school" way! I'm not entirely sure how successful this campaign is going to be though. However, successful or not; my point here is that advertising comes in many forms and that we can (believe or not) step away from our "laptop lifestyles" to execute some real localised marketing :)