2020 Affiliate Marketing Trends
Affiliate Marketing Trends - Year 2020
1. Influencer Marketing - Influencer marketing has only grown until it is today's massive juggernaut. And in 2020, affiliate marketing analysts have forecast the rise of influencer marketing and will label affiliate marketing.
In 2020, affiliate marketers will therefore be very active in turning their attention to social media. Social media like Twitter, Facebook will be a key tool for your affiliate campaign.
2. Voice Search Optimization - We are all aware that SEO optimization is essential to affiliate marketing. But even diligent SEO optimization for most affiliation marketers, most fail to optimize voice search.
I can keep the statistics on and on, but it's the same consensus. One of the most important search methods is voice search in 2020. It's therefore incredibly important to start optimizing your contents for voice searches for affiliate marketers and affiliate programmes.
3. Native Advertising - Now some of you may ask, ' What are native advertising? ' Ok, the best way to describe native ads is sneaky ads.
It is a well-known fact that in 2020 it will no longer be cut off by traditional means of advertising. The average consumer is turned off with advertisements, and that is even an underreport. The statistics indicate that 475 times more likely to survive an aircraft crash than click on the banner ad is.
Therefore, traditional advertising is completely ineffective.
That is why affiliate marketers and affiliate programs are expected to tap into native ads in 2020
4. Data-Driven Marketing - What is data-driven marketing? Data-driven marketing does exactly what it's name says. Use data to drive marketing. This ensures that your users ' data are used to customize advertising and marketing campaigns for them.
Several circles have very divisive data-driven marketing, some of which may even suggest it is immoral. The truth is, however, that most large companies began to exploit this marketing method, and experts therefore expect that the trend will begin to take place in 2020 among their affiliate marketers.
You will do well to leverage data-driven marketing if you want to increase your affiliate marketing campaign throughout 2020.
5. Video Content And Images - people nowadays don’t have the patience to read a full feature length article to gain information.
They’d rather read an infographic image or better yet, a video on a topic they want. Which is why in 2020, it’s very important for affiliate marketers to start shifting to more image and video-centric content rather than traditional articles.
Hope this helps.
Kind regards,
Paul
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Thanks, Paul! Optimize for voice searches! Yes! How is that different?
Today more and more people are using mobile to search, and in doing so there is an increase in folks searching via voice.
A classic example would be, " cafes near me".
We are searching, by directly asking Google, instead of doing a generic search.
So it can be viable to optimize websites for voice search, one of the easiest ways to do this initially is to ensure sites are mobile responsive.